Localization

localization

localization Distributed Marketing Resource Management, digital ,Asset, Corporate Franchise, Channel, Co-Op, Local Marketing Automation, Brand Management System, Compliance, Ad Builder, Local Store Network, Advertising Platform, Decentralized Marketing Organizations, MRM, MDF, Funds, Sales – SproutLoud

American Express Publishes Key Business Trends

By Jared Shusterman on November 4, 2009

In the October 2009 Open Book publication, American Express cited several key business trends happening in today’s society including Green Practices, Baby Boomers, and Virtual Offices. Of closest to SproutLoud’s heart was the increasing preference of consumers to buy local, or the concept of “localization.” According to a study commissioned by the Andersonville Development Corporation, [...]

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