Maximize Email Marketing Success
Track and customize your email marketing campaigns to maximize your marketing messages to interested potential customers.
Formatting the Perfect Marketing Email
People are really busy these days, so they are quick in sorting through their email inbox. With limited time and preview visibility in email platforms it is imperative to keep your marketing messages concise, compelling and clear to readers otherwise they may go directly into the [...]
When Should I Send My Marketing Email?
After all you work composing your message and delivering it to an engaged list, you would like for them to actually read it. Here are the best times to send a marketing email.
Avoiding E-mail Spam – Advice to Consumers and Marketers
There are many ways to avoid email spam and numerous reasons why marketers shouldn’t participate in the practice. We have compiled some guidelines for everyone.
Quality vs. Quantity – which is best for Email Success
The old adage – Quality vs. Quantity – plays a big factor in the email metrics world. Understanding the following email metrics will improve your marketing efforts and increase your ROI. List size and quality – With a smaller list size, you can expect to see higher [...]
20% of Opt-In Mail Never Finds Inbox
Just more support of my many year opinions that make integrating multiple methods of message distribution is even more essential today, and will always trend that way in the future. The report shows: Despite more aggressive efforts by companies to ensure their marketing messages are inbox-friendly, [...]
Social Media Comes Second – Optimize E-mail First
A recent article in Fast Company has likened e-mail to the “original social media.” The author even went so far as to query: “Ask yourself how many times a day you check your email account. Now compare that to the number of times you check your [...]