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By Myriam Cohen on February 27, 2013
Track and customize your email marketing campaigns to maximize your marketing messages to interested potential customers.
Posted in E-Mail Marketing, Marketing Intelligence, Marketing Resource Management | Tagged email customization, Email Marketing, email tracking, marketing customization, marketing intelligence | Leave a response
By Myriam Cohen on December 26, 2012
People are really busy these days, so they are quick in sorting through their email inbox. With limited time and preview visibility in email platforms it is imperative to keep your marketing messages concise, compelling and clear to readers otherwise they may go directly into the [...]
By Myriam Cohen on November 14, 2012
After all you work composing your message and delivering it to an engaged list, you would like for them to actually read it. Here are the best times to send a marketing email.
By Jerusha Benjamin on November 6, 2012
There are many ways to avoid email spam and numerous reasons why marketers shouldn’t participate in the practice. We have compiled some guidelines for everyone.
By Natalie Perez Poulos on October 24, 2012
The old adage – Quality vs. Quantity – plays a big factor in the email metrics world. Understanding the following email metrics will improve your marketing efforts and increase your ROI. List size and quality – With a smaller list size, you can expect to see higher [...]
By Gary Ritkes on June 8, 2010
Just more support of my many year opinions that make integrating multiple methods of message distribution is even more essential today, and will always trend that way in the future. The report shows: Despite more aggressive efforts by companies to ensure their marketing messages are inbox-friendly, [...]
By Jared Shusterman on March 22, 2010
A recent article in Fast Company has likened e-mail to the “original social media.” The author even went so far as to query: “Ask yourself how many times a day you check your email account. Now compare that to the number of times you check your [...]