Marketers noted an Improvement in ROI across all Tracked channels in 2010
I read an interesting post within the LinkedIn Direct Mail Integration Advocacy Group posted by Evelyn Milardo. Enjoy the read………. Marketers reported spending increases last quarter, according to the Direct Marketing Association’s (DMA) Quarterly Business Review. It was the first time in more than a year they’ve done so. Marketers noted an improvement in return [...]
The CMO & Channel Marketing Manager Data Conundrum
If you are a COM or channel marketing manager of your organization, you know the pain-point of trying to explain the rest of your team how your channel marketing spend is affecting ROI. You know this pain well especially when your sales occur at the local level through franchises, VARs, affiliates, retailers, brokers, etc. To [...]
20% of Opt-In Mail Never Finds Inbox
Just more support of my many year opinions that make integrating multiple methods of message distribution is even more essential today, and will always trend that way in the future. The report shows: Despite more aggressive efforts by companies to ensure their marketing messages are inbox-friendly, more than 20% of permission-based commercial email gets relegated [...]
Locking in Content Freshness
To keep website content fresh, there are varied opinions – some experts say to update at bare minimum once a month, while others say at least once a week depending on your topic. But when it comes to marketing materials, such as direct mail pieces or company collateral, keeping content fresh focuses less on frequency [...]
Data Builds Customer Loyalty and Retention
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. In fact, in a recent report by the Aberdeen Group, 100 retail organizations were surveyed [...]
Universal Rules of Marketing
Marketing recommendations are often prescribed in response to changes in the environment. Certainly economic periods, as well as social and political issues, have significantly influenced recent marketing conditions. While the ability to react to environmental influences is important, this behavior begs the question, “Are there any universal rules for marketers?” According to Philip Kotler of [...]
Tips to Make Your Direct Mail Relevant
I came across an interesting video from Pitney-Bowes. They make a lot of the equipment mailing companies use to manufacture direct mail – machines for inserting, addressing, collating, etc. I wanted to share this video as it highlights simple rules of thumb that not everyone always thinks about – check it out: A few take-aways [...]
Direct Marketing continues to account for more than 50% of ad budgets
Direct marketing in the US is on track this year to account for 54.3% of all nationwide ad expenditures, up from 52.7% last year, according to a recently released report and forecast from the Direct Marketing Association (DMA). The report predicts that 2009 will mark the fifth year that direct will comprise more than half [...]
The Numbers Prove that Direct Marketing Continues to Perform
I recently ran across an interesting tidbit of information related to the ROI on Direct Marketing vs. non Direct Marketing spends. “For 2008, every $1 spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every $1 spent on non-direct marketing advertising resulted in average sales of $5.24. By [...]
