Why Direct Mail Still Commands the Eyeballs of the Consumers
For over 25 years, the USPS has been conducting a study named “The House Hold Diary Study.” Over 5000 homes monitor every aspect of every piece of mail they receive or send for a one week period. http://www.usps.com/householddiary/welcome.htm The study specifically deals with what people actually do and what they intended to do in reaction [...]
The Pros and Cons of Direct Mail vs. E-Mail: and why you must use both.
I have been in the printing industry for more than 25 years. Over the last 10 plus years we have all been hearing unsubstantiated rumors that “print is or will be dead.” When the internet first came on the scene, it was only a matter of time to start seeing and hearing about the validity [...]
Local Marketers Use Direct Mail to Keep Top-of-Mind
In a previous blog post, we discussed optimizing e-mail marketing communications as a viable medium before pursuing a social media strategy. In a similar fashion, Direct Mail marketing should also be highlighted as a practical medium for connecting to customers and prospects. Advantages over E-mail Despite having a higher cost than e-mail marketing, Direct Mail [...]
Tips to Make Your Direct Mail Relevant
I came across an interesting video from Pitney-Bowes. They make a lot of the equipment mailing companies use to manufacture direct mail – machines for inserting, addressing, collating, etc. I wanted to share this video as it highlights simple rules of thumb that not everyone always thinks about – check it out: A few take-aways [...]
Pay attention to your customers!
Our lead generation programs get a lot of attention from local marketers. While we love how our tools help generate new business, make sure you give our Customer Retention tools even more love. According to several studies, it costs 6-times more to sell to a prospect than an existing customer, and a customer is likely [...]
USPS Announces No Rate Hikes for 2010
Great news for all our customers using direct mail — and direct mailers everywhere. The USPS cited that it would not increase prices for “market dominant” products for 2010. Simply stated, there will not be a price increase for products including First-Class Mail, Standard Mail, periodicals, and single-piece Parcel Post. Changes in pricing for competitive [...]
