Social Media is for Your Business Too
Any business, large or small, can leverage the power of social media with the right creative thinking to participate in the ultimate word of mouth tool.
How Local Marketers Are Sharing Customer Data with National Brands
It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases. But brands also understand the value of [...]
Don’t Forget Your Fonts When Ensuring Your Brand Standards
When it comes to your brand, you take great care to make sure that your image is polished, but don’t forget about your fonts in the print production process.
The Top 3 Ways Distributed Marketing Benefits the Franchise Industry
In last month’s newsletter I talked about kicking off a series of roundtable discussions on the importance of local marketing in the franchise industry, and what role a distributed marketing provider (DMP) can play in that mix. This month I want to dive right in, so [...]
Why Every Brand Should Offer Co-Op Funds
Co-op funds can increase network members’ engagement in local marketing, help you accurately track network member local marketing spend and can be used as an incentive to make under-performing network members improve business.
SproutLoud Acquires Synergy Brand Management and Augments Local Marketing Systems
Last month, SproutLoud announced that we were acquiring Synergy Brand Management based in Boca Raton. We are all very excited about this opportunity, and so I wanted to provide some background on why. Sandy Lechner, the Founder and CEO of Synergy, has been solely focused on [...]
The Achilles Heel of Local PPC Campaigns for Brands: Localized Web Pages
Brands have long participated in PPC, driving paid traffic to their website from a wide variety of keywords. This online presence provides increased revenue for online transactions and traffic to their local brick and mortar locations. And now, with the rise of local search, more users [...]
Planning for a Crisis
Plan for a crisis situation and implement that plan when you find your business in crisis. Planning and execution at the right moment can help things run smoothly in tough times.
Adding Social Media to Your Marketing Strategy
Understanding the important considerations in social media can help you make the decision to add it to your overall marketing strategy.
The Beauty of Holistic Marketing
Sephora is a shining star of customer centered marketing. They lead the pack with email, social, and offline channels that provide leading customer engagement.