Brand Management – SproutLoud – Distributed Marketing Resource Management, Asset, Franchise, Channel, Co-Op, Local Marketing Automation, System, Compliance, Ad Builder, Local Store Network, Advertising Platform, Decentralized Marketing Organizations
By Vanessa Serrano on May 8, 2013
Any business, large or small, can leverage the power of social media with the right creative thinking to participate in the ultimate word of mouth tool.
By Jared Shusterman on May 3, 2013
It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases. But brands also understand the value of [...]
Posted in Brand Management, Co-Op Marketing / Management, Distributed Marketing, List Management, Marketing Intelligence | Tagged Brand Management, Distributed Marketing, List Management, local marketing, marketing data | Leave a response
By Mike Thomson on April 17, 2013
When it comes to your brand, you take great care to make sure that your image is polished, but don’t forget about your fonts in the print production process.
By Jared Shusterman on April 4, 2013
In last month’s newsletter I talked about kicking off a series of roundtable discussions on the importance of local marketing in the franchise industry, and what role a distributed marketing provider (DMP) can play in that mix. This month I want to dive right in, so [...]
Posted in Brand Management, Distributed Marketing, Franchise Marketing, Marketing Automation | Tagged Brand Management, Distributed Marketing, Franchise Marketing, marketing automation | Leave a response
By Lindsay Nelson on March 28, 2013
Co-op funds can increase network members’ engagement in local marketing, help you accurately track network member local marketing spend and can be used as an incentive to make under-performing network members improve business.
By Jared Shusterman on November 2, 2012
Last month, SproutLoud announced that we were acquiring Synergy Brand Management based in Boca Raton. We are all very excited about this opportunity, and so I wanted to provide some background on why. Sandy Lechner, the Founder and CEO of Synergy, has been solely focused on [...]
By Gary Ritkes on November 2, 2012
Brands have long participated in PPC, driving paid traffic to their website from a wide variety of keywords. This online presence provides increased revenue for online transactions and traffic to their local brick and mortar locations. And now, with the rise of local search, more users [...]
By Christina Martin on September 11, 2012
Plan for a crisis situation and implement that plan when you find your business in crisis. Planning and execution at the right moment can help things run smoothly in tough times.
By Christina Martin on July 27, 2012
Understanding the important considerations in social media can help you make the decision to add it to your overall marketing strategy.
By Christina Martin on July 13, 2012
Sephora is a shining star of customer centered marketing. They lead the pack with email, social, and offline channels that provide leading customer engagement.
Posted in Brand Management, E-Mail Marketing, Marketing Intelligence, Online Marketing, Social Media | Tagged Brand Management, Corporate Franchise Marketing, e-mail marketing, Network Engagement, Social Media | Leave a response