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You know when it seems like everywhere you turn, you keep getting hit with the same message about something that you can’t ignore? Well this week has been all about Pinterest. Hands-down. To the point where it made sense to share why (to take a quote from Zoolander) its “so hot right now.” Just this [...]
When generating online content for your readers, one of the best methods to convey data in a fun and easy-to-consume format would be the infographic. This infographic below is about, yes, you guessed it, infographics and gives an overview about what works (and doesn’t) when building one. The bottom line is, use them when you [...]
Everywhere around us, social media dominates the conversation. Big centralized corporations and brands have traditionally always been the first movers in these trends. But when supporting distributed marketing organizations, social media has been a tougher nut to crack. How much control should the brand have (or can the brand have) on what their Small Business [...]
If you own a small business or franchise and you’re debating on whether or not you need a website, blog or social media – keep reading. You may think, “Really? Do I really need to be online for my small business? I’ve survived without it until now, why should I go through the trouble and [...]
In the week leading up to the New Year, we published The Case For Local Channel Marketing and Social Media. In this post, we identified how the sheer numbers of minutes spent on these platform underlined the importance for participation. As we start a new year in 2012, here are some underlying trends to keep note [...]
Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.” But she justified it through a site (now closed) that she got the numbers from. That is [...]
