Love Your Customers, Love Their Data
We’re constantly amazed at the ingenuity and creativity involved in how our clients’ use our technology to build targeted brand experiences that generate customer value and loyalty. One reason for their success is that they recognize the value of customer data: what they have, how to collect more, and how integrate it into their marketing. [...]
Technology Always Challenges the Marketing Industry
Ready to have some fun with the new Google Instant? Just type in one letter of the alphabet and see what pops up. Based on where you are geographically, the results may differ. For more information on this time sink, read on: http://bit.ly/googlealphabet. Irrespective of how entertaining this new experiment may be, the results, as [...]
We’re Still Here, Despite What Google (Doesn’t) Think
Our headquarters is located in a nice city called, Sunrise, Florida, a city which Google apparently lost for a while. Here’s a link to the CNN article with the details: http://bit.ly/GoogleLostSunrise We got a kick out of this as our Search Engine Marketing experts had spent an inordinate amount of time trying to register our [...]
The Pros and Cons of Direct Mail vs. E-Mail: and why you must use both.
I have been in the printing industry for more than 25 years. Over the last 10 plus years we have all been hearing unsubstantiated rumors that “print is or will be dead.” When the internet first came on the scene, it was only a matter of time to start seeing and hearing about the validity [...]
Best Practices for Managing Your Marketing Assets
Does your entire distributed network have the most up to date information on your products and services? Effective use of organizing your digital assets, marketing creative and sales collateral online pays dividends in the long-run. Put Everything in One Place This concept may seem elementary, but too frequently the real world business scenarios have marketing [...]
