2012 Social Media Trends – And Why You Should Care
In the week leading up to the New Year, we published The Case For Local Channel Marketing and Social Media. In this post, we identified how the sheer numbers of minutes spent on these platform underlined the importance for participation. As we start a new year in 2012, here are some underlying trends to keep note [...]
I have More Influence than Mike Tyson and Ashton Kutcher! Klout, PeerIndex, PROskore
Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.” But she justified it through a site (now closed) that she got the numbers from. That is [...]
3 Online Marketing Game Changers for 2011 and Beyond
At this time of year where everyone seems to be either recapping the year with a “Best Of” list or forecasting 2012 with “Top Trends to Look Out For” we’ve decided to roll the two together to let you know what we thought made BOTH the biggest impact in 2011, and will continue to be [...]
Google’s Changing Algorithms Impact Social Marketing
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Why Social Media Automation Matters
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they have to say. We’ll be tackling the same issue with our social media automation programs at the International Franchise Association’s Annual Convention in February 2012. However, [...]
Social Media Comes Second – Optimize E-mail First
A recent article in Fast Company has likened e-mail to the “original social media.” The author even went so far as to query: “Ask yourself how many times a day you check your email account. Now compare that to the number of times you check your Facebook page and Twitter account.” This author is not [...]
Does Paid Ad Insertions in Social Media Undermine Trust?
I came across an interesting article by the New York Times today, which highlighted how people are being paid by Corporate marketers to post references to products / services in their Tweets, Facebook pages, etc. This, understandably, has some social media enthusiasts on edge. Imagine following someone on Twitter or Facebook, who you believe is [...]
Building Twitter Buzz
Great article from Fast Company on Twitter: It’s not the how, but the why.
