I have More Influence than Mike Tyson and Ashton Kutcher! Klout, PeerIndex, PROskore
Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.” But she justified it through a site (now closed) that she got the numbers from. That is [...]
The Importance of Humanizing Your Marketing
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Make the Most of Your Marketing Meetings
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
Marketers noted an Improvement in ROI across all Tracked channels in 2010
I read an interesting post within the LinkedIn Direct Mail Integration Advocacy Group posted by Evelyn Milardo. Enjoy the read………. Marketers reported spending increases last quarter, according to the Direct Marketing Association’s (DMA) Quarterly Business Review. It was the first time in more than a year they’ve done so. Marketers noted an improvement in return [...]
Appreciating Usability in Technology
Every week at SproutLoud, we spend a lot of time on usability – how easy is it to use our web-based marketing tools? As we release our next platform in 3.0, how do we improve the functionality we currently have while making it more powerful and user-friendly at the same time. Building something packed with [...]
Discovering New Franchise Solutions
In his recent book, Franchising: The Inside Story, author David Foster points out that the “franchise phenomenon is both a driving force and a reflection of public tastes in food, fashion, and personal services.” All over the world, he notes, franchises are transforming simple ideas into fulfilled dreams. With franchise businesses making up 50 percent [...]
None of This Stuff Matters – The Future of Web Design
Fancy new tricks made possible by newer browser versions is a great tool to improve the user experience. However, not all browsers support the same features. According to a recurring theme from the Future of Web Design conference in New York, that’s ok. What matters is that the user experience remains the same. Fonts looking [...]
Debian Pushes Development of kFreeBSD Port
This is really such a cool idea. Having the FreeBSD kernel available in Debian as an option would give so much flexibility for those of us who use FreeBSD and Debian on our servers. Click here for the whole announcement.
American Express Publishes Key Business Trends
In the October 2009 Open Book publication, American Express cited several key business trends happening in today’s society including Green Practices, Baby Boomers, and Virtual Offices. Of closest to SproutLoud’s heart was the increasing preference of consumers to buy local, or the concept of “localization.” According to a study commissioned by the Andersonville Development Corporation, [...]
