The Importance of Humanizing Your Marketing
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Distributed Marketing E-Mail Bliss = ExactTarget & SproutLoud
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with the world-class e-mail deliverability and reporting engine of ExactTarget. [...]
Data Builds Customer Loyalty and Retention
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. In fact, in a recent report by the Aberdeen Group, 100 retail organizations were surveyed [...]
Direct Marketing continues to account for more than 50% of ad budgets
Direct marketing in the US is on track this year to account for 54.3% of all nationwide ad expenditures, up from 52.7% last year, according to a recently released report and forecast from the Direct Marketing Association (DMA). The report predicts that 2009 will mark the fifth year that direct will comprise more than half [...]
The Numbers Prove that Direct Marketing Continues to Perform
I recently ran across an interesting tidbit of information related to the ROI on Direct Marketing vs. non Direct Marketing spends. “For 2008, every $1 spent on direct marketing advertising resulted in $11.63 in direct marketing driven sales, on average. Conversely, every $1 spent on non-direct marketing advertising resulted in average sales of $5.24. By [...]
USPS Announces No Rate Hikes for 2010
Great news for all our customers using direct mail — and direct mailers everywhere. The USPS cited that it would not increase prices for “market dominant” products for 2010. Simply stated, there will not be a price increase for products including First-Class Mail, Standard Mail, periodicals, and single-piece Parcel Post. Changes in pricing for competitive [...]
