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By Jared Shusterman on January 6, 2012
In the week leading up to the New Year, we published The Case For Local Channel Marketing and Social Media. In this post, we identified how the sheer numbers of minutes spent on these platform underlined the importance for participation. As we start a new year in 2012, here are some underlying trends to keep note [...]
Posted in Franchise Social Media, Online Marketing, Social Media | Tagged Channel Marketing, Social Media |
By tpartridge on January 6, 2012
Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.” But she justified it through a site (now closed) that she got the numbers from. That is [...]
Posted in Marketing Strategy, Miscellaneous, Online Marketing, Social Media | Tagged digital marketing, EmpireAvenue, Facebook, Flout, Google Plus, Internet Marketing, Klout, PeerIndex, PROskore, Social Influence Measurement, Social Media Marketing, Twitter, XeeMe |
By rsusskind on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Posted in Brand Management, Direct Mail, Direct Marketing, Direct Marketing, Local Marketing Automation, Marketing Strategy, Miscellaneous | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Deb Griffith on December 14, 2011
At this time of year where everyone seems to be either recapping the year with a “Best Of” list or forecasting 2012 with “Top Trends to Look Out For” we’ve decided to roll the two together to let you know what we thought made BOTH the biggest impact in 2011, and will continue to be [...]
Posted in Local Marketers, Marketing Industry News, Online Marketing, Social Media | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Google, Group Couponing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online marketing, SoLoMo |
By Jared Shusterman on December 9, 2011
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Posted in Distributed Marketing Best Practices, Distributed Marketing Network Challenges - Q&A, Franchise Marketing, Local Marketers, Local Marketing Automation, Marketing Industry News, Marketing Strategy, National | International Brands, Social Media | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Google algorithm changes, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online reputation management, social marketing |
By Gary Ritkes on November 21, 2011
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they have to say. We’ll be tackling the same issue with our social media automation programs at the International Franchise Association’s Annual Convention in February 2012. However, [...]
Posted in Brand Management, Local Marketing Automation, Marketing Asset Management, National | International Brands, Social Media | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Gary Ritkes on November 17, 2011
Coming soon to a shopping area near you – it’s Small Business Saturday. This new holiday is being driven by American Express with support from Facebook, FedEx, Google, and a host of media outlets to encourage consumers to visit their neighborhood shops in lieu of big box stores and national retail chains. Check out the [...]
Posted in Distributed Marketing Best Practices, Marketing Industry News | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By tpartridge on October 18, 2011
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your Network Your distributed marketers may be exceptional at running [...]
Posted in Distributed Marketing Best Practices, Distributed Marketing Network Challenges - Q&A | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on October 10, 2011
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
Posted in Marketing Strategy, Miscellaneous, National | International Brands | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on September 21, 2011
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Posted in Brand Management, Direct Marketing, Local Marketing Automation, Marketing Asset Management, Marketing Strategy, National | International Brands | Tagged Decentralized Marketing, Distributed Marketing, Local Marketing Automation, Marketing Asset Management, Marketing Resource Management |
