Distributed Marketing through E-mail – Should You Empower your Sales Channel Partners?
Should You Empower your Sales Channel Partners with e-mail tools? Better yet – why should you care? Many companies already have their e-mail strategy and systems well matured and established. E-mail systems are plentiful – both to the corporate user and the local marketer. ExactTarget, Silverpop and Lyris are all examples of companies with enterprise-level [...]
Distributed Marketing Management – Are you a Candidate?
Distributed marketing organizations struggle to implement basic marketing functions because their sales and marketing forces are scattered (or distributed). Functions that typically thrive in centralized marketing departments are often very difficult to implement in the field. The more independent-minded the channel, the greater the logistical complexities in supporting the channel. If you suffer from the [...]
Keeping Control of Your Information Online
This past month has been chock full of headlines about collecting and managing information, especially from companies with large user bases. Congress is pressing Google on privacy issues; Facebook is making privacy settings more complicated; MySpace is simplifying privacy settings; Facebook is simplifying the settings, wait, what day is it again? The bottom line is [...]
Maximizing Your Marketing Department
One of the key benefits people receive from practicing yoga is core development, the muscles and support structure that help us remain stable and upright. The same principle also applies to work. Staying focused on core marketing strengths keeps your company strong too. With the rapid increase and evolution of marketing channels and media opportunities [...]
Appreciating Usability in Technology
Every week at SproutLoud, we spend a lot of time on usability – how easy is it to use our web-based marketing tools? As we release our next platform in 3.0, how do we improve the functionality we currently have while making it more powerful and user-friendly at the same time. Building something packed with [...]
Data Builds Customer Loyalty and Retention
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. In fact, in a recent report by the Aberdeen Group, 100 retail organizations were surveyed [...]
Our New Asset Catalog
We’ve been working on restructuring our marketing asset catalog – our module that allows our users to find marketing assets in their network easily. The Problem? Our clients who support a local network, and therefore are responsible for organizing their asset catalog, often have to guess at how their network of users would “go about” [...]
The Power of Open Source
Our brilliant Development Team members are huge ambassadors of the Open Source Movement. In fact, most of our technology is built upon open source programs and coding languages. According to Wikipedia, open source methodology is an approach to the design, development, and distribution of software, offering practical accessibility to a software’s source code. In a [...]
