Revisiting Social Media and your Business ROI
Return on Investment is important to measure when it comes to Social Media. You’ve heard it all before – measure the return on your efforts, prove these efforts are quantifiable and worthwhile, make sure there is a financial return for every strategy, and test, test, test [...]
Why Brands Should Support Online Reputation Management of Local Affiliates
National brands selling through distributed channel partners continue to ramp-up online marketing support to local affiliates. As continued research shows efficient use of local marketing spend is driving local transactions, brands realize local channel partners need support for success. Yet with the success, a new challenge [...]
Google I/O Keynote Coverage for Marketers
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities. Smart marketers know that they need to keep up with technology developments or risk being left behind; and [...]
Social Media is for Your Business Too
Any business, large or small, can leverage the power of social media with the right creative thinking to participate in the ultimate word of mouth tool.
The Three Reasons Why Your Small Business Should Use Google+ Local
Google+ — Past and Present Google+ has come a long way since its launch in September 2011. It is Google’s fourth attempt to break into the social media market, and it is here to stay. Google’s fanfare and the integration of Google+ into almost every facet [...]
Building a Facebook Audience: 5 Tips for Distributed Marketing Orgs
Five key tips for distributed marketing organizations on how to help your network members boost their Facebook audience.
What Can Apple’s Latest Gaffe Teach You about Distributed Marketing?
Avoid Apple’s latest mistake and control your brand message. By controlling your message, it can be communicated out to your customers with a unified purpose.
Through the Google Looking Glass
Google Glass is almost here. How will this change marketing to tech savvy consumers, and the businesses trying to attract them?
Social Media is the New Local Search — 3 Essentials for Your Small Business or Franchise
Social Media and local search have been evolving for businesses rapidly in the last year. Small business owners and franchisees have the most business to gain.
Reach Isn’t Enough; Consistency is Key
It is essential to incorporate various marketing strategies into one cohesive marketing campaign to maintain Brand consistency in multi-channel marketing.