By Lindsay Nelson on June 7, 2013
Return on Investment is important to measure when it comes to Social Media. You’ve heard it all before – measure the return on your efforts, prove these efforts are quantifiable and worthwhile, make sure there is a financial return for every strategy, and test, test, test [...]
By Jared Shusterman on June 7, 2013
National brands selling through distributed channel partners continue to ramp-up online marketing support to local affiliates. As continued research shows efficient use of local marketing spend is driving local transactions, brands realize local channel partners need support for success. Yet with the success, a new challenge [...]
By Deb Griffith on May 15, 2013
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities. Smart marketers know that they need to keep up with technology developments or risk being left behind; and [...]
By Vanessa Serrano on May 8, 2013
Any business, large or small, can leverage the power of social media with the right creative thinking to participate in the ultimate word of mouth tool.
By Neil Ingalls on May 3, 2013
Google+ — Past and Present Google+ has come a long way since its launch in September 2011. It is Google’s fourth attempt to break into the social media market, and it is here to stay. Google’s fanfare and the integration of Google+ into almost every facet [...]
By Lauren Shusterman on April 10, 2013
Five key tips for distributed marketing organizations on how to help your network members boost their Facebook audience.
Posted in Brand Management, Co-Op Marketing / Management, Distributed Marketing, Local Marketing, Marketing Automation, Social Media | Tagged Distributed Marketing, Facebook, local marketing, Social Media Marketing | Leave a response
By Tim Paulison on March 21, 2013
Avoid Apple’s latest mistake and control your brand message. By controlling your message, it can be communicated out to your customers with a unified purpose.
By Neil Ingalls on March 1, 2013
Google Glass is almost here. How will this change marketing to tech savvy consumers, and the businesses trying to attract them?
By Deb Griffith on February 1, 2013
Social Media and local search have been evolving for businesses rapidly in the last year. Small business owners and franchisees have the most business to gain.
Posted in Local Marketing, Online Marketing, Social Media | Tagged Facebook, facebook graph search, facebook nearby, foursquare, geo-location, goole+ Local, local marketing, Local Marketing Strategy, online markeing, Social Media, yelp | Leave a response
By Lindsay Nelson on January 23, 2013
It is essential to incorporate various marketing strategies into one cohesive marketing campaign to maintain Brand consistency in multi-channel marketing.
Posted in Distributed Marketing, Local Marketing, Marketing Automation, Marketing Resource Management, Multichannel Marketing, Online Marketing, Social Media | Tagged Distributed Marketing, Local Marketing Automation, Marketing Resource Management, multi-touchpoint, multiple touchpoints, Network Engagement | Leave a response