By Gary Ritkes on June 21, 2010
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. So what makes your customer’s happy and loyal? When selling your product/service locally through a [...]
Posted in Marketing Asset Management, Marketing Strategy, National | International Brands, Network Engagement, Reporting | Tagged Channel Marketing, Distributed Marketing, Distributed Sales Channels, Marketing Asset Management, Marketing Strategy, National | International Brands, Network Engagement, Reporting |
By Jared Shusterman on April 9, 2010
However you support your local marketing channels, make sure you don’t lose sight of something very valuable – data. This data can range from participation and activity levels of channel involvement to the response rate of marketing assets across mediums. So what do you do with all of this valuable data? Build Relationships Sixty three [...]
Posted in CRM, Marketing Strategy, National | International Brands, Reporting | Tagged CRM, local marketing, Marketing Strategy, National | International Brands, Reporting |
By Gary Ritkes on April 8, 2010
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. In fact, in a recent report by the Aberdeen Group, 100 retail organizations were surveyed [...]
Posted in CRM, Direct Marketing, Direct Marketing, Marketing Strategy, Reporting, SproutLoud Technology | Tagged Customer Loyalty and Retention, Direct Marketing, MRM, Reporting |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
