By rsusskind on November 3, 2011
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Marketing Strategy, Network Engagement | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on December 10, 2010
On a daily basis, we have to prove to our clients that not only are we a great marketing services firm, but we know how to sculpt the marketing behavior of their respective channel members (retailers, franchises, VAR Networks, sales forces, etc.). Stronger Channel Marketing Initiatives –> Stronger Channel Sales –> Better Sell-Through for Upstream [...]
Posted in Co-Op Marketing / Management, Local Marketing Automation, Marketing Strategy, National | International Brands, Network Engagement | Tagged Channel Engagement., Co-Op Marketing / Management, Distributed Marketing, Local Marketing Automation, Marketing Resource Management, Marketing Strategy, National | International Brands, Network Engagement |
By Gary Ritkes on June 21, 2010
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. So what makes your customer’s happy and loyal? When selling your product/service locally through a [...]
Posted in Marketing Asset Management, Marketing Strategy, National | International Brands, Network Engagement, Reporting | Tagged Channel Marketing, Distributed Marketing, Distributed Sales Channels, Marketing Asset Management, Marketing Strategy, National | International Brands, Network Engagement, Reporting |
By Jared Shusterman on April 22, 2010
In his recent book, Franchising: The Inside Story, author David Foster points out that the “franchise phenomenon is both a driving force and a reflection of public tastes in food, fashion, and personal services.” All over the world, he notes, franchises are transforming simple ideas into fulfilled dreams. With franchise businesses making up 50 percent [...]
Posted in Brand Management, Local Marketing Automation, Marketing Asset Management, Marketing Strategy, Miscellaneous, Network Engagement, SproutLoud News | Tagged Brand Management, Co-Op, Franchise Marketing, Local Marketing Automation, Marketing Asset Management, Marketing Strategy, Miscellaneous, MRM, Network Engagement, SproutLoud News |
By Gary Ritkes on April 21, 2010
To keep website content fresh, there are varied opinions – some experts say to update at bare minimum once a month, while others say at least once a week depending on your topic. But when it comes to marketing materials, such as direct mail pieces or company collateral, keeping content fresh focuses less on frequency [...]
Posted in Direct Marketing, Marketing Asset Management, Marketing Strategy, Network Engagement | Tagged Direct Marketing, local marketing network, Marketing Asset Management, Marketing Strategy, Network Engagement |
By Jared Shusterman on April 12, 2010
A Brand ID is characterized by a number of attributes that define the personality of your brand to your customers. These can include: Visual: Graphics, Symbols, and Icons Content: Messaging and Slogans Philosophy: Service, Value, and Support Brand IDs are built strong, but maintaining that strength can be a challenge, especially when your brand and [...]
Posted in Marketing Asset Management, Marketing Strategy, Network Engagement | Tagged local marketing, Marketing Asset Management, Marketing Strategy, Network Engagement |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
