Top 6 Social Media Fundamentals for Distributed Marketers
Everywhere around us, social media dominates the conversation. Big centralized corporations and brands have traditionally always been the first movers in these trends. But when supporting distributed marketing organizations, social media has been a tougher nut to crack. How much control should the brand have (or can the brand have) on what their Small Business [...]
I have More Influence than Mike Tyson and Ashton Kutcher! Klout, PeerIndex, PROskore
Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.” But she justified it through a site (now closed) that she got the numbers from. That is [...]
The Importance of Humanizing Your Marketing
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Google’s Changing Algorithms Impact Social Marketing
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Good Design Increases Ad Builder Use
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
Make the Most of Your Marketing Meetings
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Conveying Value to Your Clients
Internet TV website Hulu announced Tuesday that it will begin charging $10 per month for services delivered to mobile devices including cell phones and iPads. It’s hard in an era of virtually free content to remember that many of the companies generating it need a viable, long-term revenue source to continue to do so. The [...]
Got a Tradeshow? Don’t forget your Channel Marketing Initiatives!
With all the chaos leading up to the show, make sure your channel marketing initiatives are highlighted and visible – not an after-thought. By preparing adequately, proper PR can bolster results and help make your show a success.
The CMO & Channel Marketing Manager Data Conundrum
If you are a COM or channel marketing manager of your organization, you know the pain-point of trying to explain the rest of your team how your channel marketing spend is affecting ROI. You know this pain well especially when your sales occur at the local level through franchises, VARs, affiliates, retailers, brokers, etc. To [...]
