After MAM: Smart Strategies for Distributed Marketing Partners
According to new research study published by Aberdeen Group, top-performing marketing organizations are meeting the challenges of making the marketing content more readily active and available, through the deployment of marketing asset management (MAM) solutions that centralize the approval and management of digital marketing assets. Managing Brand Compliance in Distributed Marketing Environments, which examined 136 [...]
Best Practices for Managing Your Marketing Assets
Does your entire distributed network have the most up to date information on your products and services? Effective use of organizing your digital assets, marketing creative and sales collateral online pays dividends in the long-run. Put Everything in One Place This concept may seem elementary, but too frequently the real world business scenarios have marketing [...]
Web to Print vs. Marketing Resource Management
When prospective clients evaluate us as a new business partner, our Marketing Resource Management (MRM) platform often competes against online tools supplied by printers. And naturally so, especially when an RFQ is more “print-focused”, since some of the basic print-on-demand functionality overlaps with what is called a “web-to-print” system. What is the difference? Web to [...]
The Power of Open Source
Our brilliant Development Team members are huge ambassadors of the Open Source Movement. In fact, most of our technology is built upon open source programs and coding languages. According to Wikipedia, open source methodology is an approach to the design, development, and distribution of software, offering practical accessibility to a software’s source code. In a [...]
Marketing Resource Management: The Importance of Focus
Once again, I learned a valuable lesson that it is important to be great at certain things, and not be everything to everybody. During our early days at SproutLoud, we would usually entertain almost every opportunity that was presented to us. As we continue to grow, we have learned that this is an impossible task. [...]
