Regulate the Distribution of Your Marketing Materials……or it Could Hurt You
For those of us in marketing, we all know it’s a struggle to get the field to carry the proper marketing literature and message. Wrong versions, outdated material, misinformation, regulatory changes – these issues all threaten the field’s ability to carry the message through intact. For those in distributed marketing organizations, this challenge exponentially increases – especially [...]
Why Social Media Automation Matters
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they have to say. We’ll be tackling the same issue with our social media automation programs at the International Franchise Association’s Annual Convention in February 2012. However, [...]
Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Plan your Local Marketing Strategy First, Save Time Later
Your channel marketing plan – do you have one? You’ve made the decision to move forward with giving your local sales and distributed marketing channels top-notch marketing support. You are about to embark on creating the best online marketing center there is for your organization for local-level and field marketing support. You’ve thought about your [...]
Got a Tradeshow? Don’t forget your Channel Marketing Initiatives!
With all the chaos leading up to the show, make sure your channel marketing initiatives are highlighted and visible – not an after-thought. By preparing adequately, proper PR can bolster results and help make your show a success.
Surveys Support Channel Marketing Efforts
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. So what makes your customer’s happy and loyal? When selling your product/service locally through a [...]
Discovering New Franchise Solutions
In his recent book, Franchising: The Inside Story, author David Foster points out that the “franchise phenomenon is both a driving force and a reflection of public tastes in food, fashion, and personal services.” All over the world, he notes, franchises are transforming simple ideas into fulfilled dreams. With franchise businesses making up 50 percent [...]
Locking in Content Freshness
To keep website content fresh, there are varied opinions – some experts say to update at bare minimum once a month, while others say at least once a week depending on your topic. But when it comes to marketing materials, such as direct mail pieces or company collateral, keeping content fresh focuses less on frequency [...]
Strong Brand IDs CAN Exist Through Local Channels
A Brand ID is characterized by a number of attributes that define the personality of your brand to your customers. These can include: Visual: Graphics, Symbols, and Icons Content: Messaging and Slogans Philosophy: Service, Value, and Support Brand IDs are built strong, but maintaining that strength can be a challenge, especially when your brand and [...]
After MAM: Smart Strategies for Distributed Marketing Partners
According to new research study published by Aberdeen Group, top-performing marketing organizations are meeting the challenges of making the marketing content more readily active and available, through the deployment of marketing asset management (MAM) solutions that centralize the approval and management of digital marketing assets. Managing Brand Compliance in Distributed Marketing Environments, which examined 136 [...]
