The Importance of Humanizing Your Marketing
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Google’s Changing Algorithms Impact Social Marketing
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Employing Distributed Marketers as Brand Advocates
Walmart employs 1.4 million people domestically. They have their own internal magazine and social network, which likely eclipse the circulation of some national publications and the number of users on certain open social sites. And this makes them an attractive audience to brands, which recognize their potential not only as users, but as influencers and [...]
Why Social Media Automation Matters
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they have to say. We’ll be tackling the same issue with our social media automation programs at the International Franchise Association’s Annual Convention in February 2012. However, [...]
Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Distributed Marketing Vs. MRM – What the #$@@ is the Difference?
VentureBeat recently ran into criticism when an outcry of marketing automation companies claimed a blogpost biasedly favored the Marketing Automation Company Marketo. In response, Dylan Tweney, VentureBeat’s Executive Editor, published What the !A#$ is marketing automation? - in response to a clear indication that not enough people knew exactly what Marketing Automation was…..So we’ve taken [...]
Plan your Local Marketing Strategy First, Save Time Later
Your channel marketing plan – do you have one? You’ve made the decision to move forward with giving your local sales and distributed marketing channels top-notch marketing support. You are about to embark on creating the best online marketing center there is for your organization for local-level and field marketing support. You’ve thought about your [...]
Distributed Marketing E-Mail Bliss = ExactTarget & SproutLoud
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with the world-class e-mail deliverability and reporting engine of ExactTarget. [...]
Making Co-Op Marketing Work Across Distributed Sales Channels
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales channels that know their co-op marketing systems and programs [...]
Got a Tradeshow? Don’t forget your Channel Marketing Initiatives!
With all the chaos leading up to the show, make sure your channel marketing initiatives are highlighted and visible – not an after-thought. By preparing adequately, proper PR can bolster results and help make your show a success.
