By Gary Ritkes on March 24, 2010
Marketing recommendations are often prescribed in response to changes in the environment. Certainly economic periods, as well as social and political issues, have significantly influenced recent marketing conditions. While the ability to react to environmental influences is important, this behavior begs the question, “Are there any universal rules for marketers?” According to Philip Kotler of [...]
Posted in Direct Marketing, Marketing Strategy | Tagged Direct Marketing, Marketing Strategy |
By Jared Shusterman on March 10, 2010
I came across an interesting video from Pitney-Bowes. They make a lot of the equipment mailing companies use to manufacture direct mail – machines for inserting, addressing, collating, etc. I wanted to share this video as it highlights simple rules of thumb that not everyone always thinks about – check it out: A few take-aways [...]
Posted in Direct Mail, Direct Marketing, Local Marketers, National | International Brands | Tagged Direct Mail, Direct Marketing, Local Marketers, National | International Brands |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
