Get the Most Out of Your Channel Strategy – and Data
However you support your local marketing channels, make sure you don’t lose sight of something very valuable – data. This data can range from participation and activity levels of channel involvement to the response rate of marketing assets across mediums. So what do you do with all of this valuable data? Build Relationships Sixty three [...]
Data Builds Customer Loyalty and Retention
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. In fact, in a recent report by the Aberdeen Group, 100 retail organizations were surveyed [...]
Integrating CRM and MRM – A 360 Degree View of Your Customer
Everyone can agree that managing customer relationships is important, but how and to what extent should your CRM system interact with your MRM (Marketing Resource Management) system when crafting customer communications? How should you engage your sales network to take advantage of a CRM to send customer or prospect messages? Each type of business relationship [...]
