By Jared Shusterman on November 10, 2011
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has the choice to participate in your competitors co-op marketing [...]
Posted in Brand Management, Co-Op Marketing / Management, National | International Brands | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on October 28, 2011
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come local channel partners aren’t leaning more on their brand [...]
Posted in Co-Op Marketing / Management | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on August 14, 2011
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales channels that know their co-op marketing systems and programs [...]
Posted in Co-Op Marketing / Management, Distributed Marketing Network Challenges - Q&A, Local Marketing Automation, National | International Brands | Tagged Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Distributed Marketing, Marketing Resource Management |
By Jared Shusterman on December 10, 2010
On a daily basis, we have to prove to our clients that not only are we a great marketing services firm, but we know how to sculpt the marketing behavior of their respective channel members (retailers, franchises, VAR Networks, sales forces, etc.). Stronger Channel Marketing Initiatives –> Stronger Channel Sales –> Better Sell-Through for Upstream [...]
Posted in Co-Op Marketing / Management, Local Marketing Automation, Marketing Strategy, National | International Brands, Network Engagement | Tagged Channel Engagement., Co-Op Marketing / Management, Distributed Marketing, Local Marketing Automation, Marketing Resource Management, Marketing Strategy, National | International Brands, Network Engagement |
By Gary Ritkes on August 21, 2010
I recently read an article highlighting problems some companies using Groupon, a group buying site, have been experiencing http://bit.ly/bLrg89 . While the story documents their tribulations very well, what surprises me is that there is no mention of why each of the companies mentioned in the article decided to use a Groupon in the first [...]
Posted in Co-Op Marketing / Management, Local Marketers, Marketing Strategy | Tagged co-op fund, Co-Op Marketing, Co-Op Marketing / Management, Groupon, Local Marketers, Marketing Strategy, MDF, MRM |
By Jared Shusterman on January 21, 2010
Co-op, stipend, marketing funds, ad dollars – whatever you call it, we all know that a well run co-op program can be a powerful catalyst to help drive sales. All types of sales and marketing campaigns can benefit from the extra attention and dollars a Co-Op fund provides, including: • New Product Launches • Relief [...]
Posted in Co-Op Marketing / Management, National | International Brands | Tagged Co-Op Marketing / Management, National | International Brands |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
