By rsusskind on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Posted in Brand Management, Direct Mail, Direct Marketing, Direct Marketing, Local Marketing Automation, Marketing Strategy, Miscellaneous | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Gary Ritkes on December 5, 2011
Walmart employs 1.4 million people domestically. They have their own internal magazine and social network, which likely eclipse the circulation of some national publications and the number of users on certain open social sites. And this makes them an attractive audience to brands, which recognize their potential not only as users, but as influencers and [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Local Marketing Automation, National | International Brands | Tagged Ad Builder Software, Brand Advocates, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on December 2, 2011
How are franchise marketing strategies playing out this holiday season? Fox Business News recently interviewed Stephen Caldeira, the CEO of the International Franchise Association, on what kinds of deals were being offered for Black Friday. You can click here to watch it. During the interview, he specifically mentioned how franchise brands were using Facebook, Twitter, [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Franchise Marketing, National | International Brands | Tagged 2011 IFA Marketing, Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Facebook for Franchises, Franchise Marketing System, Internation Franchise Association Advertising, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, Social Media Systems, Twitter Franchises |
By Jared Shusterman on November 23, 2011
For those of us in marketing, we all know it’s a struggle to get the field to carry the proper marketing literature and message. Wrong versions, outdated material, misinformation, regulatory changes – these issues all threaten the field’s ability to carry the message through intact. For those in distributed marketing organizations, this challenge exponentially increases – especially [...]
Posted in Brand Management, Marketing Asset Management, National | International Brands | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Gary Ritkes on November 21, 2011
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they have to say. We’ll be tackling the same issue with our social media automation programs at the International Franchise Association’s Annual Convention in February 2012. However, [...]
Posted in Brand Management, Local Marketing Automation, Marketing Asset Management, National | International Brands, Social Media | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on November 10, 2011
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has the choice to participate in your competitors co-op marketing [...]
Posted in Brand Management, Co-Op Marketing / Management, National | International Brands | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By rsusskind on November 3, 2011
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Marketing Strategy, Network Engagement | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on September 21, 2011
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Posted in Brand Management, Direct Marketing, Local Marketing Automation, Marketing Asset Management, Marketing Strategy, National | International Brands | Tagged Decentralized Marketing, Distributed Marketing, Local Marketing Automation, Marketing Asset Management, Marketing Resource Management |
By rsusskind on September 13, 2011
Internet TV website Hulu announced Tuesday that it will begin charging $10 per month for services delivered to mobile devices including cell phones and iPads. It’s hard in an era of virtually free content to remember that many of the companies generating it need a viable, long-term revenue source to continue to do so. The [...]
Posted in Brand Management, Marketing Strategy | Tagged Brand Management, Marketing Strategy |
By Jared Shusterman on September 2, 2011
Your channel marketing plan – do you have one? You’ve made the decision to move forward with giving your local sales and distributed marketing channels top-notch marketing support. You are about to embark on creating the best online marketing center there is for your organization for local-level and field marketing support. You’ve thought about your [...]
Posted in Brand Management, Local Marketing Automation, Marketing Asset Management, National | International Brands | Tagged Ad Builder, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
