Browse: Home / National | International Brands
By Jared Shusterman on January 12, 2012
Everywhere around us, social media dominates the conversation. Big centralized corporations and brands have traditionally always been the first movers in these trends. But when supporting distributed marketing organizations, social media has been a tougher nut to crack. How much control should the brand have (or can the brand have) on what their Small Business [...]
Posted in Franchise Social Media, Local Marketers, Marketing Strategy, National | International Brands, Social Media | Tagged Corporate Franchise Marketing, franchise social media, Local Marketers, Social Media |
By tpartridge on January 6, 2012
Six months ago a rep at an ad agency told me that she had 2000 Twitter followers and had more influence than one of my friends who had 70,000 followers. The first thing I said is,”Girl, You Crazy.” But she justified it through a site (now closed) that she got the numbers from. That is [...]
Posted in Marketing Strategy, Miscellaneous, Online Marketing, Social Media | Tagged digital marketing, EmpireAvenue, Facebook, Flout, Google Plus, Internet Marketing, Klout, PeerIndex, PROskore, Social Influence Measurement, Social Media Marketing, Twitter, XeeMe |
By rsusskind on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Posted in Brand Management, Direct Mail, Direct Marketing, Direct Marketing, Local Marketing Automation, Marketing Strategy, Miscellaneous | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on December 9, 2011
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Posted in Distributed Marketing Best Practices, Distributed Marketing Network Challenges - Q&A, Franchise Marketing, Local Marketers, Local Marketing Automation, Marketing Industry News, Marketing Strategy, National | International Brands, Social Media | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Google algorithm changes, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online reputation management, social marketing |
By Gary Ritkes on December 5, 2011
Walmart employs 1.4 million people domestically. They have their own internal magazine and social network, which likely eclipse the circulation of some national publications and the number of users on certain open social sites. And this makes them an attractive audience to brands, which recognize their potential not only as users, but as influencers and [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Local Marketing Automation, National | International Brands | Tagged Ad Builder Software, Brand Advocates, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on December 2, 2011
How are franchise marketing strategies playing out this holiday season? Fox Business News recently interviewed Stephen Caldeira, the CEO of the International Franchise Association, on what kinds of deals were being offered for Black Friday. You can click here to watch it. During the interview, he specifically mentioned how franchise brands were using Facebook, Twitter, [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Franchise Marketing, National | International Brands | Tagged 2011 IFA Marketing, Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Facebook for Franchises, Franchise Marketing System, Internation Franchise Association Advertising, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, Social Media Systems, Twitter Franchises |
By Jared Shusterman on November 23, 2011
For those of us in marketing, we all know it’s a struggle to get the field to carry the proper marketing literature and message. Wrong versions, outdated material, misinformation, regulatory changes – these issues all threaten the field’s ability to carry the message through intact. For those in distributed marketing organizations, this challenge exponentially increases – especially [...]
Posted in Brand Management, Marketing Asset Management, National | International Brands | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Gary Ritkes on November 21, 2011
The Wall Street Journal reported recently on recent franchiser social media efforts and various initiatives to ensure message consistency with their franchisees. You can click here to see what they have to say. We’ll be tackling the same issue with our social media automation programs at the International Franchise Association’s Annual Convention in February 2012. However, [...]
Posted in Brand Management, Local Marketing Automation, Marketing Asset Management, National | International Brands, Social Media | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on November 10, 2011
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has the choice to participate in your competitors co-op marketing [...]
Posted in Brand Management, Co-Op Marketing / Management, National | International Brands | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By rsusskind on November 3, 2011
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Marketing Strategy, Network Engagement | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
