By Lindsay Nelson on January 23, 2013
It is essential to incorporate various marketing strategies into one cohesive marketing campaign to maintain Brand consistency in multi-channel marketing.
Posted in Distributed Marketing, Local Marketing, Marketing Automation, Marketing Resource Management, Multichannel Marketing, Online Marketing, Social Media | Tagged Distributed Marketing, Local Marketing Automation, Marketing Resource Management, multi-touchpoint, multiple touchpoints, Network Engagement | Leave a response
By Neil Ingalls on August 7, 2012
Building a mobile version of your website can be a difficult decision. Determine if their is demand for your mobile version, or app, before you build it.
By Christina Martin on July 27, 2012
Understanding the important considerations in social media can help you make the decision to add it to your overall marketing strategy.
By Gary Ritkes on November 17, 2011
Coming soon to a shopping area near you – it’s Small Business Saturday. This new holiday is being driven by American Express with support from Facebook, FedEx, Google, and a host of media outlets to encourage consumers to visit their neighborhood shops in lieu of big [...]
Posted in Local Marketing, Multichannel Marketing | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management | Leave a response
By Jared Shusterman on June 1, 2011
With all the chaos leading up to the show, make sure your channel marketing initiatives are highlighted and visible – not an after-thought. By preparing adequately, proper PR can bolster results and help make your show a success.
Posted in Brand Management, Design and Production, Multichannel Marketing | Tagged Channel Marketing, International Brand, Local Marketing Automation, Marketing Asset Management, Marketing Strategy, tradeshows | Leave a response
By Gary Ritkes on April 24, 2011
I read an interesting post within the LinkedIn Direct Mail Integration Advocacy Group posted by Evelyn Milardo. Enjoy the read………. Marketers reported spending increases last quarter, according to the Direct Marketing Association’s (DMA) Quarterly Business Review. It was the first time in more than a year [...]
By Gary Ritkes on June 21, 2010
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. So what makes your customer’s happy [...]
Posted in Marketing Intelligence, Multichannel Marketing | Tagged Channel Marketing, Distributed Marketing, Distributed Sales Channels, Marketing Asset Management, Marketing Strategy, National | International Brands, Network Engagement, Reporting | Leave a response
By Jared Shusterman on April 12, 2010
A Brand ID is characterized by a number of attributes that define the personality of your brand to your customers. These can include: Visual: Graphics, Symbols, and Icons Content: Messaging and Slogans Philosophy: Service, Value, and Support Brand IDs are built strong, but maintaining that strength [...]
Posted in Brand Management, Co-Op Marketing / Management, Design and Production, Distributed Marketing, Local Marketing, Marketing Resource Management, Multichannel Marketing | Tagged local marketing, Marketing Asset Management, Marketing Strategy, Network Engagement | Leave a response
By Jared Shusterman on April 9, 2010
However you support your local marketing channels, make sure you don’t lose sight of something very valuable – data. This data can range from participation and activity levels of channel involvement to the response rate of marketing assets across mediums. So what do you do with [...]
Posted in Design and Production, Marketing Automation, Marketing Intelligence, Multichannel Marketing | Tagged CRM, local marketing, Marketing Strategy, National | International Brands, Reporting | 2 Responses
By Gary Ritkes on January 21, 2010
Does your entire distributed network have the most up to date information on your products and services? Effective use of organizing your digital assets, marketing creative and sales collateral online pays dividends in the long-run. Put Everything in One Place This concept may seem elementary, but [...]
Posted in Design and Production, Distributed Marketing, Marketing Automation, Marketing Resource Management, Multichannel Marketing | Tagged Local Marketing Automation, Marketing Asset Management, Marketing Resource Management, National | International Brands | Leave a response