Reach Isn’t Enough; Consistency is Key
It is essential to incorporate various marketing strategies into one cohesive marketing campaign to maintain Brand consistency in multi-channel marketing.
Should You Build a Mobile Version of Your Website?
Building a mobile version of your website can be a difficult decision. Determine if their is demand for your mobile version, or app, before you build it.
Adding Social Media to Your Marketing Strategy
Understanding the important considerations in social media can help you make the decision to add it to your overall marketing strategy.
Channel Marketing Showcase – American Express and Small Business Saturday
Coming soon to a shopping area near you – it’s Small Business Saturday. This new holiday is being driven by American Express with support from Facebook, FedEx, Google, and a host of media outlets to encourage consumers to visit their neighborhood shops in lieu of big [...]
Got a Tradeshow? Don’t forget your Channel Marketing Initiatives!
With all the chaos leading up to the show, make sure your channel marketing initiatives are highlighted and visible – not an after-thought. By preparing adequately, proper PR can bolster results and help make your show a success.
Marketers noted an Improvement in ROI across all Tracked channels in 2010
I read an interesting post within the LinkedIn Direct Mail Integration Advocacy Group posted by Evelyn Milardo. Enjoy the read………. Marketers reported spending increases last quarter, according to the Direct Marketing Association’s (DMA) Quarterly Business Review. It was the first time in more than a year [...]
Surveys Support Channel Marketing Efforts
In today’s economy, retention of customers is the foremost goal among businesses. And building customer loyalty has become the top priority – especially when a five percent increase in customer retention can potentially augment revenue by more than 100 percent. So what makes your customer’s happy [...]
Strong Brand IDs CAN Exist Through Local Channels
A Brand ID is characterized by a number of attributes that define the personality of your brand to your customers. These can include: Visual: Graphics, Symbols, and Icons Content: Messaging and Slogans Philosophy: Service, Value, and Support Brand IDs are built strong, but maintaining that strength [...]
Get the Most Out of Your Channel Strategy – and Data
However you support your local marketing channels, make sure you don’t lose sight of something very valuable – data. This data can range from participation and activity levels of channel involvement to the response rate of marketing assets across mediums. So what do you do with [...]
Best Practices for Managing Your Marketing Assets
Does your entire distributed network have the most up to date information on your products and services? Effective use of organizing your digital assets, marketing creative and sales collateral online pays dividends in the long-run. Put Everything in One Place This concept may seem elementary, but [...]