By Jared Shusterman on March 3, 2010
Our lead generation programs get a lot of attention from local marketers. While we love how our tools help generate new business, make sure you give our Customer Retention tools even more love. According to several studies, it costs 6-times more to sell to a prospect than an existing customer, and a customer is likely [...]
Posted in Automated Marketing, Direct Mail, E-Mail, List Management | Tagged Automated Marketing, Direct Mail, E-Mail, List Management, Local Marketers, Local Marketing Automation |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
