By Gary Ritkes on November 9, 2011
SearchEngineLand recently published an article (click here) referencing a survey noting marketers indicate SEO continues to out perform PPC and Social Media Marketing. In the same survey, most marketers indicated they plan on increasing their budgets for Social Media. If you plan to follow in a similar path, it is important not lose sight of [...]
Posted in Automated Marketing, Direct Mail, E-Mail, Local Marketers | Tagged brand compliance, Brand Management, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Co-Op Marketing / Management, Corporate Franchise Marketing, Customer Loyalty, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, National | International Brands | Tagged Ad Builder, PPC, Retention Based Marketing, SEO, Social Media Marketing |
By Jared Shusterman on August 29, 2011
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with the world-class e-mail deliverability and reporting engine of ExactTarget. [...]
Posted in Direct Marketing, Direct Marketing, E-Mail, Local Marketers, Local Marketing Automation, Marketing Industry News, National | International Brands | Tagged Ad Builder, Co-Op Funds Management, Co-Op Marketing, Distributed Marketing, e-mail marketing, ExactTarget, Local Marketers, Local Marketing Automation, Local Store Marketing, Marketing Resource Management |
By Gary Ritkes on June 8, 2010
Just more support of my many year opinions that make integrating multiple methods of message distribution is even more essential today, and will always trend that way in the future. The report shows: Despite more aggressive efforts by companies to ensure their marketing messages are inbox-friendly, more than 20% of permission-based commercial email gets relegated [...]
Posted in Direct Marketing, E-Mail | Tagged Direct Marketing, Email Marketing |
By Jared Shusterman on March 25, 2010
Spam, the term for using electronic messaging to send bulk unsolicited communications, started life innocently enough as an homage to a Monty Python comedy sketch. It was used in the early stages of the Internet and BBS as an expression for adding a large block of text to a topic to scroll a message off [...]
Posted in E-Mail, Marketing Strategy | Tagged Anti-Spam, Avoiding the Spam, E-Mail |
By Jared Shusterman on March 22, 2010
A recent article in Fast Company has likened e-mail to the “original social media.” The author even went so far as to query: “Ask yourself how many times a day you check your email account. Now compare that to the number of times you check your Facebook page and Twitter account.” This author is not [...]
Posted in E-Mail, Social Media | Tagged Email Marketing, Social Media |
By Gary Ritkes on March 18, 2010
Have you touched your customer today? And how many times? According to industry information consultancy Outsell, 78 percent of b2b marketers combine three or more marketing methods to reach their customers and stay connected with them throughout a campaign. So if your answer to the question above is one, it’s time to start looking into [...]
Posted in Direct Mail, E-Mail | Tagged marketing campaign, multi-message strategy, multi-touchpoint, multiple touchpoints |
By Jared Shusterman on March 3, 2010
Our lead generation programs get a lot of attention from local marketers. While we love how our tools help generate new business, make sure you give our Customer Retention tools even more love. According to several studies, it costs 6-times more to sell to a prospect than an existing customer, and a customer is likely [...]
Posted in Automated Marketing, Direct Mail, E-Mail, List Management | Tagged Automated Marketing, Direct Mail, E-Mail, List Management, Local Marketers, Local Marketing Automation |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
