By rsusskind on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Posted in Brand Management, Direct Mail, Direct Marketing, Direct Marketing, Local Marketing Automation, Marketing Strategy, Miscellaneous | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Gary Ritkes on November 9, 2011
SearchEngineLand recently published an article (click here) referencing a survey noting marketers indicate SEO continues to out perform PPC and Social Media Marketing. In the same survey, most marketers indicated they plan on increasing their budgets for Social Media. If you plan to follow in a similar path, it is important not lose sight of [...]
Posted in Automated Marketing, Direct Mail, E-Mail, Local Marketers | Tagged brand compliance, Brand Management, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Co-Op Marketing / Management, Corporate Franchise Marketing, Customer Loyalty, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, National | International Brands | Tagged Ad Builder, PPC, Retention Based Marketing, SEO, Social Media Marketing |
By Gary Ritkes on December 3, 2010
For over 25 years, the USPS has been conducting a study named “The House Hold Diary Study.” Over 5000 homes monitor every aspect of every piece of mail they receive or send for a one week period. http://www.usps.com/householddiary/welcome.htm The study specifically deals with what people actually do and what they intended to do in reaction [...]
Posted in Direct Mail, Local Marketers | Tagged Direct Mail, Local Marketers, Marketing Resource Management |
By Gary Ritkes on April 2, 2010
In a previous blog post, we discussed optimizing e-mail marketing communications as a viable medium before pursuing a social media strategy. In a similar fashion, Direct Mail marketing should also be highlighted as a practical medium for connecting to customers and prospects. Advantages over E-mail Despite having a higher cost than e-mail marketing, Direct Mail [...]
Posted in Automated Marketing, Direct Mail, Local Marketers | Tagged Automated Marketing, Direct Mail, Local Marketers |
By Gary Ritkes on March 18, 2010
Have you touched your customer today? And how many times? According to industry information consultancy Outsell, 78 percent of b2b marketers combine three or more marketing methods to reach their customers and stay connected with them throughout a campaign. So if your answer to the question above is one, it’s time to start looking into [...]
Posted in Direct Mail, E-Mail | Tagged marketing campaign, multi-message strategy, multi-touchpoint, multiple touchpoints |
By Jared Shusterman on March 10, 2010
I came across an interesting video from Pitney-Bowes. They make a lot of the equipment mailing companies use to manufacture direct mail – machines for inserting, addressing, collating, etc. I wanted to share this video as it highlights simple rules of thumb that not everyone always thinks about – check it out: A few take-aways [...]
Posted in Direct Mail, Direct Marketing, Local Marketers, National | International Brands | Tagged Direct Mail, Direct Marketing, Local Marketers, National | International Brands |
By Jared Shusterman on March 3, 2010
Our lead generation programs get a lot of attention from local marketers. While we love how our tools help generate new business, make sure you give our Customer Retention tools even more love. According to several studies, it costs 6-times more to sell to a prospect than an existing customer, and a customer is likely [...]
Posted in Automated Marketing, Direct Mail, E-Mail, List Management | Tagged Automated Marketing, Direct Mail, E-Mail, List Management, Local Marketers, Local Marketing Automation |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
