By Gary Ritkes on November 9, 2011
SearchEngineLand recently published an article (click here) referencing a survey noting marketers indicate SEO continues to out perform PPC and Social Media Marketing. In the same survey, most marketers indicated they plan on increasing their budgets for Social Media. If you plan to follow in a similar path, it is important not lose sight of [...]
Posted in Automated Marketing, Direct Mail, E-Mail, Local Marketers | Tagged brand compliance, Brand Management, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Co-Op Marketing / Management, Corporate Franchise Marketing, Customer Loyalty, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, National | International Brands | Tagged Ad Builder, PPC, Retention Based Marketing, SEO, Social Media Marketing |
By Gary Ritkes on June 7, 2011
Do you ever wake up at night in a cold sweat wondering if your best customers left you for your competitor? You’re not alone. Many small businesses find themselves in a state of uncertainty given the economic client and making matters worse, the ability your competitors have with all the various types of marketing tools [...]
Posted in Automated Marketing, Local Marketers | Tagged Advertising, Distributed Marketing, Local Marketing Automation, local search marketing, Marketing Resource Management |
By Gary Ritkes on April 2, 2010
In a previous blog post, we discussed optimizing e-mail marketing communications as a viable medium before pursuing a social media strategy. In a similar fashion, Direct Mail marketing should also be highlighted as a practical medium for connecting to customers and prospects. Advantages over E-mail Despite having a higher cost than e-mail marketing, Direct Mail [...]
Posted in Automated Marketing, Direct Mail, Local Marketers | Tagged Automated Marketing, Direct Mail, Local Marketers |
By Jared Shusterman on March 3, 2010
Our lead generation programs get a lot of attention from local marketers. While we love how our tools help generate new business, make sure you give our Customer Retention tools even more love. According to several studies, it costs 6-times more to sell to a prospect than an existing customer, and a customer is likely [...]
Posted in Automated Marketing, Direct Mail, E-Mail, List Management | Tagged Automated Marketing, Direct Mail, E-Mail, List Management, Local Marketers, Local Marketing Automation |
By Jared Shusterman on January 18, 2010
Some have heard through the SproutVine that we’ve been working on something big – and I’m pleased that today we have formally announced that the rumors are true. Over the past 18 months, we’ve been building the next major release of our technology platform, referring to it internally as MRM+ (in that other Marketing Resource [...]
Posted in Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News, SproutLoud Technology | Tagged Asset Catalog, Automated Marketing, Call-Tracking, Co-Op Marketing / Management, Direct Mail, Direct Marketing, E-Mail, List Management, Local Marketing Automation, Marketing Asset Management, Network Engagement, Print Ad Builder, Reporting, SproutLoud News |
