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By Deb Griffith on February 3, 2012
You know when it seems like everywhere you turn, you keep getting hit with the same message about something that you can’t ignore? Well this week has been all about Pinterest. Hands-down. To the point where it made sense to share why (to take a quote from Zoolander) its “so hot right now.” Just this [...]
Posted in Online Marketing, Pinterest, SEO, Social Media | Tagged Brand Management, Internet Marketing, online marketing, Pinterest, SEO |
By Jared Shusterman on January 12, 2012
Everywhere around us, social media dominates the conversation. Big centralized corporations and brands have traditionally always been the first movers in these trends. But when supporting distributed marketing organizations, social media has been a tougher nut to crack. How much control should the brand have (or can the brand have) on what their Small Business [...]
Posted in Franchise Social Media, Local Marketers, Marketing Strategy, National | International Brands, Social Media | Tagged Corporate Franchise Marketing, franchise social media, Local Marketers, Social Media |
By rsusskind on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Posted in Brand Management, Direct Mail, Direct Marketing, Direct Marketing, Local Marketing Automation, Marketing Strategy, Miscellaneous | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Deb Griffith on December 14, 2011
At this time of year where everyone seems to be either recapping the year with a “Best Of” list or forecasting 2012 with “Top Trends to Look Out For” we’ve decided to roll the two together to let you know what we thought made BOTH the biggest impact in 2011, and will continue to be [...]
Posted in Local Marketers, Marketing Industry News, Online Marketing, Social Media | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Google, Group Couponing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online marketing, SoLoMo |
By Jared Shusterman on December 9, 2011
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Posted in Distributed Marketing Best Practices, Distributed Marketing Network Challenges - Q&A, Franchise Marketing, Local Marketers, Local Marketing Automation, Marketing Industry News, Marketing Strategy, National | International Brands, Social Media | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Google algorithm changes, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online reputation management, social marketing |
By Gary Ritkes on December 5, 2011
Walmart employs 1.4 million people domestically. They have their own internal magazine and social network, which likely eclipse the circulation of some national publications and the number of users on certain open social sites. And this makes them an attractive audience to brands, which recognize their potential not only as users, but as influencers and [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Local Marketing Automation, National | International Brands | Tagged Ad Builder Software, Brand Advocates, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Gary Ritkes on November 9, 2011
SearchEngineLand recently published an article (click here) referencing a survey noting marketers indicate SEO continues to out perform PPC and Social Media Marketing. In the same survey, most marketers indicated they plan on increasing their budgets for Social Media. If you plan to follow in a similar path, it is important not lose sight of [...]
Posted in Automated Marketing, Direct Mail, E-Mail, Local Marketers | Tagged brand compliance, Brand Management, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Co-Op Marketing / Management, Corporate Franchise Marketing, Customer Loyalty, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, National | International Brands | Tagged Ad Builder, PPC, Retention Based Marketing, SEO, Social Media Marketing |
By rsusskind on November 3, 2011
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
Posted in Brand Management, Distributed Marketing Network Challenges - Q&A, Local Marketers, Marketing Strategy, Network Engagement | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on August 29, 2011
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with the world-class e-mail deliverability and reporting engine of ExactTarget. [...]
Posted in Direct Marketing, Direct Marketing, E-Mail, Local Marketers, Local Marketing Automation, Marketing Industry News, National | International Brands | Tagged Ad Builder, Co-Op Funds Management, Co-Op Marketing, Distributed Marketing, e-mail marketing, ExactTarget, Local Marketers, Local Marketing Automation, Local Store Marketing, Marketing Resource Management |
By Gary Ritkes on June 7, 2011
Do you ever wake up at night in a cold sweat wondering if your best customers left you for your competitor? You’re not alone. Many small businesses find themselves in a state of uncertainty given the economic client and making matters worse, the ability your competitors have with all the various types of marketing tools [...]
Posted in Automated Marketing, Local Marketers | Tagged Advertising, Distributed Marketing, Local Marketing Automation, local search marketing, Marketing Resource Management |
