Google’s Changing Algorithms Impact Social Marketing
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
Employing Distributed Marketers as Brand Advocates
Walmart employs 1.4 million people domestically. They have their own internal magazine and social network, which likely eclipse the circulation of some national publications and the number of users on certain open social sites. And this makes them an attractive audience to brands, which recognize their potential not only as users, but as influencers and [...]
IFA CEO Highlights Franchise Marketing Tactics for 2011 Holiday Season
How are franchise marketing strategies playing out this holiday season? Fox Business News recently interviewed Stephen Caldeira, the CEO of the International Franchise Association, on what kinds of deals were being offered for Black Friday. You can click here to watch it. During the interview, he specifically mentioned how franchise brands were using Facebook, Twitter, [...]
Good Design Increases Ad Builder Use
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
The Proper Care and Feeding of Your Distributed Marketing Network
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your Network Your distributed marketers may be exceptional at running [...]
Distributed Marketing Vs. MRM – What the #$@@ is the Difference?
VentureBeat recently ran into criticism when an outcry of marketing automation companies claimed a blogpost biasedly favored the Marketing Automation Company Marketo. In response, Dylan Tweney, VentureBeat’s Executive Editor, published What the !A#$ is marketing automation? - in response to a clear indication that not enough people knew exactly what Marketing Automation was…..So we’ve taken [...]
Making Co-Op Marketing Work Across Distributed Sales Channels
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales channels that know their co-op marketing systems and programs [...]
Distributed Marketing through E-mail – Should You Empower your Sales Channel Partners?
Should You Empower your Sales Channel Partners with e-mail tools? Better yet – why should you care? Many companies already have their e-mail strategy and systems well matured and established. E-mail systems are plentiful – both to the corporate user and the local marketer. ExactTarget, Silverpop and Lyris are all examples of companies with enterprise-level [...]
Distributed Marketing Network Challenges – Q&A
Q: We’re launching a new fall line and I want to get my retailers to send out our special offers to their customers. We shipped a bunch of postcards to our retailers last time, but our sales people noticed many went unused or sat in the stores. How can we make sure all of our [...]
After MAM: Smart Strategies for Distributed Marketing Partners
According to new research study published by Aberdeen Group, top-performing marketing organizations are meeting the challenges of making the marketing content more readily active and available, through the deployment of marketing asset management (MAM) solutions that centralize the approval and management of digital marketing assets. Managing Brand Compliance in Distributed Marketing Environments, which examined 136 [...]
