It is The Least Expensive Mail Available, but Is It Right for Your Business?
Every Door Direct Mail is an inexpensive and untargeted direct mail option that can be successful depending on the industry and distribution area.
Buying New Design Software? Not so Fast!
Are you one of those techies that must have the latest gadget as soon as it comes out? Are you willing to wait in line for hours or even camp out for days in order to score that latest must-have device? If you are one of [...]
Choosing the Best Delivery Method for Your Direct Mail Campaign
The use of bulk mail services for direct mail campaigns (minimum 200+ pieces for standard class mail and 500+ pieces for first class mail) can yield big cost savings; as much as 17 cents per piece compared to a regular first class stamp. But there is [...]
Direct Mail Success
Direct Mail is a tried and true channel to generate customers and revenue. Even with increased postage and other increased costs, Direct Mail provides high ROI.
Direct Mail Statistics Show Effectiveness
I bet you didn’t know that: Direct mail marketing volume is on the rise $45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9 billion in 2012. **Winterbury Group, “Outlook 2012, What to Expect in Direct and Digital [...]
Mastering Mailpiece Layouts: Review Now, Remove Headaches Later
Despite all the dire predictions, direct mail is alive and well. In fact, the Direct Marketing Association forecasts 2012 ROI for direct mail at $7.25 (catalog) and $15.40 (non catalog) on each dollar spent. One of the reasons the ROI is so high is that the [...]
Why Use the Least Expensive Mail Possible?
The United States Postal Service (USPS) recently released a new product, Every Door Direct Mail, which now makes it very affordable for small businesses to get back into the direct mail game. Essentially, the mail cost is about half the price of Standard Class (better known [...]
The Importance of Humanizing Your Marketing
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print [...]
Distributed Marketing E-Mail Bliss = ExactTarget & SproutLoud
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with [...]
The E-Mail Marketing Vendor Landscape
Recently, ExactTarget announced they raised $30 million in new funding bringing the company’s total funding up to $208 million since inception. This comes on the heels of other announcements, such as iContact’s $40 million dollar raise last year. Clearly, the e-mail marketing industry continues to grow. [...]