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By Gary Ritkes on February 1, 2013
Every Door Direct Mail is an inexpensive and untargeted direct mail option that can be successful depending on the industry and distribution area.
Posted in Direct Mail Marketing, Marketing Intelligence, Marketing Resource Management | Tagged Direct Mail Marketing, Distributed Marketing, EDDM, Every Door Direct Mail, Marketing Resource Management |
By Mike Thomson on August 3, 2012
Are you one of those techies that must have the latest gadget as soon as it comes out? Are you willing to wait in line for hours or even camp out for days in order to score that latest must-have device? If you are one of [...]
Posted in Direct Mail Marketing, Distributed Marketing, Marketing Automation | Tagged Design and Print Solutions, Marketing Resource Management, Print Proffesionals |
By Deb Griffith on August 3, 2012
The use of bulk mail services for direct mail campaigns (minimum 200+ pieces for standard class mail and 500+ pieces for first class mail) can yield big cost savings; as much as 17 cents per piece compared to a regular first class stamp. But there is [...]
Posted in Direct Mail Marketing, Distributed Marketing, List Management | Tagged Direct Mail |
By Karen Wright on July 24, 2012
Direct Mail is a tried and true channel to generate customers and revenue. Even with increased postage and other increased costs, Direct Mail provides high ROI.
Posted in Brand Management, Direct Mail Marketing, List Management, Local Marketing | Tagged Direct Mail, Direct Mail Marketing, Distributed Marketing, Marketing Resource Management |
By Gary Ritkes on June 23, 2012
I bet you didn’t know that: Direct mail marketing volume is on the rise $45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9 billion in 2012. **Winterbury Group, “Outlook 2012, What to Expect in Direct and Digital [...]
Posted in Direct Mail Marketing | Tagged Direct Mail Marketing |
By Ophelia Sayson on June 13, 2012
Despite all the dire predictions, direct mail is alive and well. In fact, the Direct Marketing Association forecasts 2012 ROI for direct mail at $7.25 (catalog) and $15.40 (non catalog) on each dollar spent. One of the reasons the ROI is so high is that the [...]
Posted in Design and Production, Direct Mail Marketing, Marketing Automation | Tagged Direct Mail, mail design, marketing automation, marketing design |
By Gary Ritkes on April 2, 2012
The United States Postal Service (USPS) recently released a new product, Every Door Direct Mail, which now makes it very affordable for small businesses to get back into the direct mail game. Essentially, the mail cost is about half the price of Standard Class (better known [...]
Posted in Direct Mail Marketing | Tagged Direct Mail, local marketing, Marketing Strategy, Small Business, SproutLoud |
By Deb Griffith on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print [...]
Posted in Brand Management, Direct Mail Marketing | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on August 29, 2011
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with [...]
Posted in Direct Mail Marketing, E-Mail Marketing, Local Marketing | Tagged Ad Builder, Co-Op Funds Management, Co-Op Marketing, Distributed Marketing, e-mail marketing, ExactTarget, Local Marketing, Local Marketing Automation, Local Store Marketing, Marketing Resource Management |
By Jared Shusterman on August 17, 2011
Recently, ExactTarget announced they raised $30 million in new funding bringing the company’s total funding up to $208 million since inception. This comes on the heels of other announcements, such as iContact’s $40 million dollar raise last year. Clearly, the e-mail marketing industry continues to grow. [...]
Posted in Direct Mail Marketing | Tagged Channel Marketing, Corporate Franchise Marketing, Distributed Marketing, e-mail marketing, enterprise marketing, ExactTarget, iContact, Local Marketing Automation, Local Store Marketing, Marketing Resource Management, sales channels |