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By Jared Shusterman on May 3, 2013
It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases. But brands also understand the value of [...]
Posted in Brand Management, Co-Op Marketing / Management, Distributed Marketing, List Management, Marketing Intelligence | Tagged Brand Management, Distributed Marketing, List Management, local marketing, marketing data |
By Gary Ritkes on April 4, 2013
Sometimes we spend so much time talking about what a distributed marketing program can do for your business that it is easy to get the impression that distributed marketing is the solution for every channel business. The honest truth is, not every channel business is the [...]
Posted in Co-Op Marketing / Management, Distributed Marketing, Marketing Automation | Tagged Co-Op Marketing / Management, Distributed Marketing, marketing automation |
By Lindsay Nelson on March 28, 2013
Co-op funds can increase network members’ engagement in local marketing, help you accurately track network member local marketing spend and can be used as an incentive to make under-performing network members improve business.
Posted in Brand Management, Co-Op Marketing / Management | Tagged Brand Management, co-op funds, Co-Op Marketing, Franchise Marketing, Franchise Marketing System |
By Jared Shusterman on February 1, 2013
Brand marketers need to know the common pitfalls before running a local marketing campaign, and more importantly how to avoid them.
Posted in Co-Op Marketing / Management, Local Marketing, Marketing Resource Management | Tagged Distributed Marketing, local marketing, Local Marketing Automation, marketing, Marketing Resource Management |
By Gary Ritkes on January 3, 2013
Local marketing continues to heat up, and Brands continue to show great interest in providing local marketers a way to get involved. The largest complaint that continues to resonate at the local level is; “Is the Brand listening to me?” “Do they really know what my [...]
Posted in Brand Management, Co-Op Marketing / Management, Design and Production, Local Marketing, Marketing Automation, Marketing Resource Management | Tagged brand marketing, Co-Op Marketing, Co-Op Marketing / Management, local marketing, local marketing customization, Marketing Resource Management, partner marketing |
By Jared Shusterman on November 10, 2011
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has [...]
Posted in Brand Management, Co-Op Marketing / Management | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on October 28, 2011
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come [...]
Posted in Co-Op Marketing / Management | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Deb Griffith on October 18, 2011
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your [...]
Posted in Brand Management, Co-Op Marketing / Management, Distributed Marketing, Marketing Automation | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on August 14, 2011
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales [...]
Posted in Co-Op Marketing / Management | Tagged Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Distributed Marketing, Marketing Resource Management |