How Local Marketers Are Sharing Customer Data with National Brands
It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases. But brands also understand the value of [...]
Building a Facebook Audience: 5 Tips for Distributed Marketing Orgs
Five key tips for distributed marketing organizations on how to help your network members boost their Facebook audience.
Why a Distributed Marketing Strategy Might Not Be Right for Your Business
Sometimes we spend so much time talking about what a distributed marketing program can do for your business that it is easy to get the impression that distributed marketing is the solution for every channel business. The honest truth is, not every channel business is the [...]
Why Every Brand Should Offer Co-Op Funds
Co-op funds can increase network members’ engagement in local marketing, help you accurately track network member local marketing spend and can be used as an incentive to make under-performing network members improve business.
The Top Three Pitfalls in Local Marketing, and How You Can Avoid Them
Brand marketers need to know the common pitfalls before running a local marketing campaign, and more importantly how to avoid them.
Strategically Enabling Effective Local Marketing
Local marketing continues to heat up, and Brands continue to show great interest in providing local marketers a way to get involved. The largest complaint that continues to resonate at the local level is; “Is the Brand listening to me?” “Do they really know what my [...]
Not all Co-op Advertising Programs are Created Equal
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has [...]
Co-Op Marketing Funds – Why Local Partners Say they Don’t Use Them
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come [...]
The Proper Care and Feeding of Your Distributed Marketing Network
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your [...]
Making Co-Op Marketing Work Across Distributed Sales Channels
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales [...]