Tracking, data analysis, and marketing attribution
By Deb Griffith on May 15, 2013
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities. Smart marketers know that they need to keep up with technology developments or risk being left behind; and [...]
By Jared Shusterman on May 3, 2013
It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases. But brands also understand the value of [...]
Posted in Brand Management, Co-Op Marketing / Management, Distributed Marketing, List Management, Marketing Intelligence | Tagged Brand Management, Distributed Marketing, List Management, local marketing, marketing data | Leave a response
By Myriam Cohen on February 27, 2013
Track and customize your email marketing campaigns to maximize your marketing messages to interested potential customers.
Posted in E-Mail Marketing, Marketing Intelligence, Marketing Resource Management | Tagged email customization, Email Marketing, email tracking, marketing customization, marketing intelligence | Leave a response
By Gary Ritkes on February 1, 2013
Every Door Direct Mail is an inexpensive and untargeted direct mail option that can be successful depending on the industry and distribution area.
Posted in Direct Mail Marketing, Marketing Intelligence, Marketing Resource Management | Tagged Direct Mail Marketing, Distributed Marketing, EDDM, Every Door Direct Mail, Marketing Resource Management | Leave a response
By LNightingale on January 9, 2013
Marketing and Sales share a common goal: earning the right to connect with buyers. Marketing’s priority has shifted from outbound to inbound marketing. For Sales, a similar dramatic shift has occurred—away from relationship selling to value selling. Now, salespeople must provide insights at each stage in [...]
Posted in Marketing Intelligence, Marketing Resource Management, Online Marketing | Tagged business intelligence, content creation, marketing and sales, marketing content, online marketing, sales content creation | Leave a response
By Neil Ingalls on January 4, 2013
The recurrent mantra of “content is king” continues to dominate the discussion of internet marketing. Content therefore has value, but that value has been monetized in a number of different ways. As the landscape of the internet and new media changes, marketers must adapt to the [...]
By Myriam Cohen on November 14, 2012
After all you work composing your message and delivering it to an engaged list, you would like for them to actually read it. Here are the best times to send a marketing email.
By Natalie Perez Poulos on October 24, 2012
The old adage – Quality vs. Quantity – plays a big factor in the email metrics world. Understanding the following email metrics will improve your marketing efforts and increase your ROI. List size and quality – With a smaller list size, you can expect to see higher [...]
By Christina Martin on September 11, 2012
Plan for a crisis situation and implement that plan when you find your business in crisis. Planning and execution at the right moment can help things run smoothly in tough times.
By LNightingale on September 7, 2012
Segmenting your data is integral to producing a modern marketing campaign. Tailoring your campaigns and collateral to specific segments will increase ROI.