Google I/O Keynote Coverage for Marketers
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities. Smart marketers know that they need to keep up with technology developments or risk being left behind; and [...]
How Local Marketers Are Sharing Customer Data with National Brands
It used to be a forbidden subject. Ask a local marketer for their customer data? Thoughts of disintermediation…suspicion…mistrust. National brands, selling through local independent dealers or affiliate sales channels, know how protective their partners can be over customer databases. But brands also understand the value of [...]
Maximize Email Marketing Success
Track and customize your email marketing campaigns to maximize your marketing messages to interested potential customers.
It is The Least Expensive Mail Available, but Is It Right for Your Business?
Every Door Direct Mail is an inexpensive and untargeted direct mail option that can be successful depending on the industry and distribution area.
Creating Content for Marketing and Sales
Marketing and Sales share a common goal: earning the right to connect with buyers. Marketing’s priority has shifted from outbound to inbound marketing. For Sales, a similar dramatic shift has occurred—away from relationship selling to value selling. Now, salespeople must provide insights at each stage in [...]
Putting a Price on Your Content
The recurrent mantra of “content is king” continues to dominate the discussion of internet marketing. Content therefore has value, but that value has been monetized in a number of different ways. As the landscape of the internet and new media changes, marketers must adapt to the [...]
When Should I Send My Marketing Email?
After all you work composing your message and delivering it to an engaged list, you would like for them to actually read it. Here are the best times to send a marketing email.
Quality vs. Quantity – which is best for Email Success
The old adage – Quality vs. Quantity – plays a big factor in the email metrics world. Understanding the following email metrics will improve your marketing efforts and increase your ROI. List size and quality – With a smaller list size, you can expect to see higher [...]
Planning for a Crisis
Plan for a crisis situation and implement that plan when you find your business in crisis. Planning and execution at the right moment can help things run smoothly in tough times.
I’ve segmented my data, now what?
Segmenting your data is integral to producing a modern marketing campaign. Tailoring your campaigns and collateral to specific segments will increase ROI.