Raleigh Susskind
Don’t Get Caught in the Media Hypestorm
The latest victim of its own success is Pinterest. At least, that’s what one would believe by scanning the latest media headlines touting the fall of Pinterest engagement. Social media, flash sales, and QR codes have all experienced similar industry backlash. So what’s really happening here? Are we as consumers turning that fickle due to [...]
The Easiest Way to Maximize Direct Mail ROI
The use of bulk mail services for direct mail campaigns (200+ pieces for standard class mail and 500+ pieces for first class mail) can yield big cost savings, as much as 17 cents per piece compared to a regular first class stamp. But when your goal is to reach your target market in the most [...]
Data Appends Beat a Magic 8 Ball Every Time
Have you ever wondered why you received information or an offer on a product or service that you have no interest in? It’s never intentional; no business has money to waste marketing to the wrong target. A common reason is that they have an incomplete customer profile, but by filling in some of the blanks, [...]
The Importance of Humanizing Your Marketing
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print typefaces. The system can write notes, signatures, and just [...]
Good Design Increases Ad Builder Use
An issue our sales team often encounters is a company’s hesitance to use ad builders because of the belief that they won’t be used well, if at all, by their distributed marketers. This stems from many reasons, including previous experience with a distributed marketing platform and results from other corporate driven marketing programs. And the [...]
The Proper Care and Feeding of Your Distributed Marketing Network
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your Network Your distributed marketers may be exceptional at running [...]
Conveying Value to Your Clients
Internet TV website Hulu announced Tuesday that it will begin charging $10 per month for services delivered to mobile devices including cell phones and iPads. It’s hard in an era of virtually free content to remember that many of the companies generating it need a viable, long-term revenue source to continue to do so. The [...]
Consumer outrage – is a problem we would like to have?
Gap really stuck their foot into something, repeatedly, in less than one week. First they launched a new logo online which incited widespread negative feedback. Then to mitigate the situation they publicly proposed a crowd-sourced alternative, and finally retreated and reverted back to their original logo. All of which officially nominates Gap for the “Most [...]
The Pros and Cons of Direct Mail vs. E-Mail: and why you must use both.
I have been in the printing industry for more than 25 years. Over the last 10 plus years we have all been hearing unsubstantiated rumors that “print is or will be dead.” When the internet first came on the scene, it was only a matter of time to start seeing and hearing about the validity [...]
