Jared Shusterman
Regulate the Distribution of Your Marketing Materials……or it Could Hurt You
For those of us in marketing, we all know it’s a struggle to get the field to carry the proper marketing literature and message. Wrong versions, outdated material, misinformation, regulatory changes – these issues all threaten the field’s ability to carry the message through intact. For those in distributed marketing organizations, this challenge exponentially increases – especially [...]
Not all Co-op Advertising Programs are Created Equal
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has the choice to participate in your competitors co-op marketing [...]
Co-Op Marketing Funds – Why Local Partners Say they Don’t Use Them
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come local channel partners aren’t leaning more on their brand [...]
Make the Most of Your Marketing Meetings
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Plan your Local Marketing Strategy First, Save Time Later
Your channel marketing plan – do you have one? You’ve made the decision to move forward with giving your local sales and distributed marketing channels top-notch marketing support. You are about to embark on creating the best online marketing center there is for your organization for local-level and field marketing support. You’ve thought about your [...]
Distributed Marketing E-Mail Bliss = ExactTarget & SproutLoud
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with the world-class e-mail deliverability and reporting engine of ExactTarget. [...]
The E-Mail Marketing Vendor Landscape
Recently, ExactTarget announced they raised $30 million in new funding bringing the company’s total funding up to $208 million since inception. This comes on the heels of other announcements, such as iContact’s $40 million dollar raise last year. Clearly, the e-mail marketing industry continues to grow. E-Mail marketing companies all differ in their core focus [...]
Making Co-Op Marketing Work Across Distributed Sales Channels
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales channels that know their co-op marketing systems and programs [...]
Distributed Marketing through E-mail – Should You Empower your Sales Channel Partners?
Should You Empower your Sales Channel Partners with e-mail tools? Better yet – why should you care? Many companies already have their e-mail strategy and systems well matured and established. E-mail systems are plentiful – both to the corporate user and the local marketer. ExactTarget, Silverpop and Lyris are all examples of companies with enterprise-level [...]
