Jared Shusterman
Top 6 Social Media Fundamentals for Distributed Marketers
Everywhere around us, social media dominates the conversation. Big centralized corporations and brands have traditionally always been the first movers in these trends. But when supporting distributed marketing organizations, social media has been a tougher nut to crack. How much control should the brand have (or can the brand have) on what their Small Business [...]
2012 Social Media Trends – And Why You Should Care
In the week leading up to the New Year, we published The Case For Local Channel Marketing and Social Media. In this post, we identified how the sheer numbers of minutes spent on these platform underlined the importance for participation. As we start a new year in 2012, here are some underlying trends to keep note [...]
Reflections on 2011
As we approach the New Year, I wanted to take a moment and thank everyone who has helped contribute to SproutLoud’s success in 2011 and highlight the significant progress we’ve achieved with your support. At the beginning of 2011, we re-launched our technology after a 2-year feature freeze – allowing our company to grow into [...]
The Case for Local Channel Marketing and Social Media
“Social media is not applicable to us franchises.” This was the opinion shared by a few franchise owners this week in a discussion surrounding Social Media and its ROI. Like many small business owners, franchises and local reps in distributed marketing networks are overwhelmed by the pace at which technology is changing. And with significant [...]
Google’s Changing Algorithms Impact Social Marketing
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page [...]
IFA CEO Highlights Franchise Marketing Tactics for 2011 Holiday Season
How are franchise marketing strategies playing out this holiday season? Fox Business News recently interviewed Stephen Caldeira, the CEO of the International Franchise Association, on what kinds of deals were being offered for Black Friday. You can click here to watch it. During the interview, he specifically mentioned how franchise brands were using Facebook, Twitter, [...]
Regulate the Distribution of Your Marketing Materials……or it Could Hurt You
For those of us in marketing, we all know it’s a struggle to get the field to carry the proper marketing literature and message. Wrong versions, outdated material, misinformation, regulatory changes – these issues all threaten the field’s ability to carry the message through intact. For those in distributed marketing organizations, this challenge exponentially increases – especially [...]
Not all Co-op Advertising Programs are Created Equal
Not all co-op advertising programs are created equal. Especially when using co-op marketing funds or Market Development Funds (MDF) to differentiate you from your competitors, simply offering a program doesn’t ensure success. More importantly, when you are selling your program through a sales channel that has the choice to participate in your competitors co-op marketing [...]
Co-Op Marketing Funds – Why Local Partners Say they Don’t Use Them
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come local channel partners aren’t leaning more on their brand [...]
Make the Most of Your Marketing Meetings
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
