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Anjan Upadhya

Anjan Upadhya

Anjan is the Chief Architect of SproutLoud's application. Before joining SproutLoud in early 2006, Anjan held similar positions in a number of startup companies. His work at Turkel Shwartz and Partners won him 2 silver Addy Awards in the advertising field, and he won an additional Addy for his collaborative work with Cave Design, a leading graphics communication company. Anjan is a published photographer, and has a deep passion for open-source software and loves the innovative thinking and inspiration that comes from it.

So Happy Together – How Agile Can Align Marketing and Development

So Happy Together – How Agile Can Align Marketing and Development

By Anjan Upadhya on May 9, 2012

In a recent blog post on Digiday,  Joe Lozito suggests an interesting paradigm shift about how Marketers need to think like Developers. He contests that, “Any kind of digital marketing execution — from an online banner to a mobile app to a Facebook page to a transactional, e-commerce website — is software development…”. He talks [...]

Posted in Distributed Marketing Best Practices, Marketing Strategy | Tagged marketing development, marketing mangement, online marketing | Leave a response

Small Businesses Need Local Online Marketing

By Anjan Upadhya on July 6, 2010

A new doorstop was delivered to my home last month. It replaced the one I received around the same time last year. Every June, a new phone directory arrives, and I dutifully replace the weathered one stored in the corner used to prop open my front gate with my shiny clean new one. While I [...]

Posted in Local Marketers | Tagged Distributed Marketing, Google, Local Marketers, Marketing Resource Management, Small Businesses, Yahoo | Leave a response

Keeping Control of Your Information Online

By Anjan Upadhya on June 28, 2010

This past month has been chock full of headlines about collecting and managing information, especially from companies with large user bases.  Congress is pressing Google on privacy issues; Facebook is making privacy settings more complicated; MySpace is simplifying privacy settings; Facebook is simplifying the settings, wait, what day is it again? The bottom line is [...]

Posted in Local Marketers, SproutLoud Technology | Tagged Google, Local Marketers, local marketing, privacy policy | Leave a response

None of This Stuff Matters – The Future of Web Design

By Anjan Upadhya on December 1, 2009

Fancy new tricks made possible by newer browser versions is a great tool to improve the user experience. However, not all browsers support the same features. According to a recurring theme from the Future of Web Design conference in New York, that’s ok. What matters is that the user experience remains the same. Fonts looking [...]

Posted in Miscellaneous | Tagged CSS, Design, HTML, Web Design | Leave a response

Debian Pushes Development of kFreeBSD Port

By Anjan Upadhya on November 18, 2009

This is really such a cool idea. Having the FreeBSD kernel available in Debian as an option would give so much flexibility for those of us who use FreeBSD and Debian on our servers. Click here for the whole announcement.

Posted in Miscellaneous | Tagged debian, freebsd, technology babble | Leave a response

Generating Excitement

By Anjan Upadhya on November 13, 2009

I really believe that the passion and enthusiasm to change fundamentally how some things work are what makes our product so unique.

Posted in SproutLoud News | Tagged Ideology, Steve Jobs | 1 Response

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SproutLoud is a Marketing Resource Management company devoted to the local marketers of distributed marketing organizations and their respective channel programs. We develop technology and service offerings designed to make our clients local marketers successful within their respective business communities by enabling integrated local marketing management.

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