For large and small businesses, finding a local printer you know and trust can be as important as finding a local doctor, car mechanic, and so on. Where you shop, who you see, and who you print with are questions that have equal levity in the home and workplace. If you’re a business owner, one thing is certain: you will forever need a printing company you know and trust to deliver quality marketing materials to make your consumer’s heads turn in the direction of your services. If you haven’t found your printer yet, here are some tips to find one.
- If you are impressed with a neighboring business’ marketing collateral, from window displays down to their business cards, ask them who they print with and why. Chances are your fellow business owners have established relationships with printers, and will be happy to sing their praises and give a referral. They also may be able to tell you who to avoid.
- Search Google and browse websites! Make sure your future printer is not a one-trick pony but can offer you a plethora of services under one umbrella, which should be highlighted on their websites. Some services should include: digital on demand and large format offset printing, package design and engineering: encompassing die cutting, folding, and gluing capabilities, in house inventory management, asset management, fulfillment, and distribution. If you’re interested in Direct Mail marketing campaigns, look for a printer who has a mailing division that is certified by the US Postal Service.
- Call up the top three printers from your search. Talk to a representative from the company and see who can offer you the best solution for you marketing needs. This is a great opportunity to also see if they are friendly, helpful, easy to speak with and are readily available if you need assistance. No one wants to establish a long-lasting relationship with a company they can’t easily communicate with.
- Lastly, take a chance. You are not married to a printer from the first job, just like you are not married to your doctor, lawyer, or car mechanic. But if you go with a printer that delivers you a quality product, on time, at a competitive price- it would appear you found yourself a printer!
Remember, in a time with increasing wireless technological developments, smart devices, internet, and online marketing you still need to stock your business centers with physical materials, that can only come from a trusted, reliable and friendly printer so that potential and current clients can always walk away something tangible rather than something that lives in a cloud.
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