Eating the Elephant – One Segment at a Time
Marketing Segmentation and Intelligence can be difficult to gather, understand, and act upon, but incorporating them into marketing strategies have value.
Adding Social Media to Your Marketing Strategy
Understanding the important considerations in social media can help you make the decision to add it to your overall marketing strategy.
Direct Mail Success
Direct Mail is a tried and true channel to generate customers and revenue. Even with increased postage and other increased costs, Direct Mail provides high ROI.
If You Build It, They Will Come
Social Media can be used to speak directly to a valuable audience. Attract customers by posting varied and engaging content to your social media channels.
The 3 Keys for Financial Service Professionals to Succeed with Social Media
You may be among the many financial service organizations that have been waiting for the right time to add social media to your marketing communication plan. Sure, there have been lots of good reasons NOT to get into the game yet; industry compliance rules, content creation [...]
The Beauty of Holistic Marketing
Sephora is a shining star of customer centered marketing. They lead the pack with email, social, and offline channels that provide leading customer engagement.
Drive Your Business in a new Direction with Vehicle Wraps
Vehicle wraps are trending in cities around the world! Take a look at advertising statistics promoting wraps, marketing benefits, and vehicle advantages.
Creating Great Content: Using Memes and Gamification, Part 1
Time and again, we’ve all heard that “content is king” in creating your online messaging. So you’ve enlisted your internal “experts” to produce blogposts, tweets or images to share on your website or social media channels. But what are some other ways to include interesting and [...]
Providing Effective Pay-Per-Click Marketing Support for Your Local Affiliates
Implementing a local Pay Per Click campaign not only expands a brand’s opportunity to capture a greater piece of the local search landscape, but often performs better when compared to national PPC campaigns. So why do so many Distributed Organizations struggle to implement PPC Campaigns at [...]
Use Google Insights to Plan Your Local Marketing Campaigns
Most marketers with a website know the valuable data that analytic platforms like Ominture, Webtrends and Google Analytics can provide. They show how people come to your website and what they do while on the site, thereby helping to solve the attribution issues of online marketing [...]