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By LNightingale on July 31, 2012
Marketing Segmentation and Intelligence can be difficult to gather, understand, and act upon, but incorporating them into marketing strategies have value.
By Christina Martin on July 27, 2012
Understanding the important considerations in social media can help you make the decision to add it to your overall marketing strategy.
By Karen Wright on July 24, 2012
Direct Mail is a tried and true channel to generate customers and revenue. Even with increased postage and other increased costs, Direct Mail provides high ROI.
Posted in Brand Management, Direct Mail Marketing, List Management, Local Marketing | Tagged Direct Mail, Direct Mail Marketing, Distributed Marketing, Marketing Resource Management | Leave a response
By Jennifer Christian on July 20, 2012
Social Media can be used to speak directly to a valuable audience. Attract customers by posting varied and engaging content to your social media channels.
By Deb Griffith on July 17, 2012
You may be among the many financial service organizations that have been waiting for the right time to add social media to your marketing communication plan. Sure, there have been lots of good reasons NOT to get into the game yet; industry compliance rules, content creation [...]
Posted in Brand Management, Local Marketing, Social Media | Tagged brand compliance, Brand Management System, Corporate Franchise Marketing, Local Marketing Automation, Social Media | Leave a response
By Christina Martin on July 13, 2012
Sephora is a shining star of customer centered marketing. They lead the pack with email, social, and offline channels that provide leading customer engagement.
Posted in Brand Management, E-Mail Marketing, Marketing Intelligence, Online Marketing, Social Media | Tagged Brand Management, Corporate Franchise Marketing, e-mail marketing, Network Engagement, Social Media | Leave a response
By Jennifer Christian on July 10, 2012
Vehicle wraps are trending in cities around the world! Take a look at advertising statistics promoting wraps, marketing benefits, and vehicle advantages.
By Deb Griffith on July 6, 2012
Time and again, we’ve all heard that “content is king” in creating your online messaging. So you’ve enlisted your internal “experts” to produce blogposts, tweets or images to share on your website or social media channels. But what are some other ways to include interesting and [...]
Posted in Brand Management, Design and Production, Distributed Marketing, Online Marketing, Social Media | Tagged engaging content, Gamification, Marketing Strategy, Memes, Social Media | Leave a response
By Jared Shusterman on July 6, 2012
Implementing a local Pay Per Click campaign not only expands a brand’s opportunity to capture a greater piece of the local search landscape, but often performs better when compared to national PPC campaigns. So why do so many Distributed Organizations struggle to implement PPC Campaigns at [...]
By Neil Ingalls on July 6, 2012
Most marketers with a website know the valuable data that analytic platforms like Ominture, Webtrends and Google Analytics can provide. They show how people come to your website and what they do while on the site, thereby helping to solve the attribution issues of online marketing [...]