Google + Circles and Hangouts for Your Business
Google+ circles and hangouts aren’t just for replacing family reunions and filtering your coworkers from friends. They have many beneficial features that can help to promote and grow your business. Circles are a way to group your friends that more naturally represents how we create friends [...]
Direct Mail Statistics Show Effectiveness
I bet you didn’t know that: Direct mail marketing volume is on the rise $45.8 billion is the amount spent on direct mail expenditures in 2011. It is expected to reach $46.9 billion in 2012. **Winterbury Group, “Outlook 2012, What to Expect in Direct and Digital [...]
Creating Great Content: Homepage Slide Show Tips
Slide shows on your homepage can effectively present information in an organized manner while engaging your site visitors. When done correctly, slides can help you offer promotions, display valuable messages and help keep your site fresh. Plus, they are usually user-friendly and convenient for users. Here [...]
“I Buy Junk Cars” – How Poor Sending Practices are Bad for Business
If you have a Florida cellphone, you have probably received at least one text message that says, “I BUY JUNK CARS $450-500.” I, myself, have received about 15 of these messages over the last year and a half. Each time I receive this message, I get [...]
Mastering Mailpiece Layouts: Review Now, Remove Headaches Later
Despite all the dire predictions, direct mail is alive and well. In fact, the Direct Marketing Association forecasts 2012 ROI for direct mail at $7.25 (catalog) and $15.40 (non catalog) on each dollar spent. One of the reasons the ROI is so high is that the [...]
Local Store Marketing and Google’s Game Changer
Local Store Marketing just got interesting. The emphasis of local search and local social media interactions, in the vein of strong local marketing tactics, just got underscored tenfold. In my last article, I highlighted why all national brands with a focus on local marketing automation platforms need [...]
A Great Recipe for Print Success: Make Sure Your Designer and Printer See Things the Same Way
You don’t need a complicated recipe to create a tasty dish; it can turn out fabulous with just a few ingredients, as long as they all work well together. Same goes for printing. Anyone who likes hanging around a kitchen knows you need to understand your [...]
Don’t Forget Your Franchisees When Building Your Social Media Plan
eMarketer recently reported that 88% of national North American brands were allocating funds for local marketing. That’s a number that makes you take note. And franchises, whose business model already contains built-in local marketing partners with their franchisees, should find local marketing initiatives even easier to [...]