Have You Taken a Good Look at Your Facebook Insights?
A recent article in Mashable advised social media managers to make sure to serve content that was of interest to their audience. Basically, just not blindly pushing out content with no regard for who was receiving it. Well, duh, that’s seems pretty obvious, right? I mean [...]
Shock Value – More Bang for Your Marketing Bucks?
This past weekend my friend asked if I had seen the Spirit Airlines ad that was pulled. Given Spirit’s marketing strategy I knew it had to be bad, after all this is the company that pairs copy like “shave off the savings” with images of men’s [...]
Use the Right Forces to Ensure Good Color Printing
The art of printing may be close to 2,000 years old, but even with the help of modern publishing software, there are still some key procedures you need to follow to produce pieces with the look you’re aiming for. Color issues are frequently caused by the difference between [...]
#1 Key to Marketing Success: Target your Message to the Right Audience
Over the past couple of days, I have been presented with online and print advertisements for protein supplements, weight loss companies, airlines, clothing companies, energy drinks, plastic surgery, alcohol, high-heel shoes and casinos. One small obstacle, or should I say one growing obstacle… I am 28 weeks pregnant. [...]
Art Design Tip: Give Us Everything!
There are days when life in a production environment is smooth sailing and other times when you’re ready to throw in the towel. It happens usually on those days when you’re already multi-tasking to the hilt to get those oh-so-important deadlines met, when you run into [...]
Augmented Reality: Project Glass and Google Goggles
Project Glass — What Is It? Just Wednesday, Google confirmed that it was launching its Augmented Reality Glasses, dubbed Project Glass. A rumor had leaked earlier this year and announced the planned roll-out of Google Glasses by the end of 2012 and initially described the unit [...]
Running the (Rat) Race – A Retrospective
Last week SproutLoud participated in the Ft. Lauderdale Mercedes Benz Corporate 5K Run. As a workout buff, but basically a non-runner, this was my first real 5K. I have never liked running (why run if you are not being chased?), but I do like a good [...]
Why Use the Least Expensive Mail Possible?
The United States Postal Service (USPS) recently released a new product, Every Door Direct Mail, which now makes it very affordable for small businesses to get back into the direct mail game. Essentially, the mail cost is about half the price of Standard Class (better known [...]