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By Jared Shusterman on March 30, 2012
At a recent Facebook Conference, Facebook VP of Advertising and Global Operations, David Fischer, and Stephen F. Quinn, EVP and CMO of Walmart, discussed the power of localizing its social media. Fischer noted that Sam Walton believed at the start of Walmart, “Retail was fundamentally a [...]
By Deb Griffith on March 23, 2012
Instant Product Placement on the Presidential Campaign Trail This week, a comment from Senior Romney Advisor Eric Fehrnstrom compared transitioning from in-party primary campaigning to the presidential campaign with an Etch A Sketch saying, “You can kind of shake it up, and we start all over [...]
By Deb Griffith on March 16, 2012
Andy Warhol was about 40 years premature with his declaration about everyone having their 15 minutes of fame. With the message democratization that exists now with the speed and reach of the internet, its been astonishing how much traction small voices are able to achieve, broadcasting [...]
By Christina Martin on March 14, 2012
So you’ve developed a marketing plan and some materials… Now what? Sure, you know what your target audience is, but who are those people and how do you reach them? It’s simple – go to your list. Don’t have one? Not a problem! Start with the [...]
By Jared Shusterman on March 2, 2012
Look for the introduction of direct messages to turn into a fundamental customer service medium to support.