Local Social Media – And Why Walmart Believes It’s the Future
At a recent Facebook Conference, Facebook VP of Advertising and Global Operations, David Fischer, and Stephen F. Quinn, EVP and CMO of Walmart, discussed the power of localizing its social media. Fischer noted that Sam Walton believed at the start of Walmart, “Retail was fundamentally a [...]
What You Can Learn from an Etch A Sketch
Instant Product Placement on the Presidential Campaign Trail This week, a comment from Senior Romney Advisor Eric Fehrnstrom compared transitioning from in-party primary campaigning to the presidential campaign with an Etch A Sketch saying, “You can kind of shake it up, and we start all over [...]
The New Power of a Single Voice: Pink Slime, Kony 2012 and a Resignation Letter
Andy Warhol was about 40 years premature with his declaration about everyone having their 15 minutes of fame. With the message democratization that exists now with the speed and reach of the internet, its been astonishing how much traction small voices are able to achieve, broadcasting [...]
Who’s on Your List
So you’ve developed a marketing plan and some materials… Now what? Sure, you know what your target audience is, but who are those people and how do you reach them? It’s simple – go to your list. Don’t have one? Not a problem! Start with the [...]
The Top Changes to Facebook Timeline for Brand Pages – and How They Affect You
Look for the introduction of direct messages to turn into a fundamental customer service medium to support.