By Jared Shusterman on December 29, 2011
As we approach the New Year, I wanted to take a moment and thank everyone who has helped contribute to SproutLoud’s success in 2011 and highlight the significant progress we’ve achieved with your support. At the beginning of 2011, we re-launched our technology after a 2-year [...]
Posted in SproutLoud News | Tagged Deloitte Fast 500, Inc 500|5000, SproutLoud News |
By Jared Shusterman on December 23, 2011
“Social media is not applicable to us franchises.” This was the opinion shared by a few franchise owners this week in a discussion surrounding Social Media and its ROI. Like many small business owners, franchises and local reps in distributed marketing networks are overwhelmed by the [...]
Posted in Franchise Marketing | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Deb Griffith on December 19, 2011
We received a beautifully addressed holiday card from a vendor last week, and I was totally blown away when I heard a machine holding a pen had addressed it. The writing looks like a person created it, and even has variation in the letters, unlike standard print [...]
Posted in Brand Management, Direct Mail Marketing | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Deb Griffith on December 14, 2011
At this time of year where everyone seems to be either recapping the year with a “Best Of” list or forecasting 2012 with “Top Trends to Look Out For” we’ve decided to roll the two together to let you know what we thought made BOTH the [...]
Posted in Local Marketing, Online Marketing, Social Media | Tagged Ad Builder, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Franchise Marketing Automation, franchise social media, Google, Group Couponing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online marketing, SoLoMo |
By Jared Shusterman on December 9, 2011
Google recently announced changes to its algorithms - ones that increase emphasis on content recency – including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new [...]
Posted in Franchise Marketing, Local Marketing, Social Media | Tagged Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Google algorithm changes, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, online reputation management, social marketing |
By Gary Ritkes on December 5, 2011
Walmart employs 1.4 million people domestically. They have their own internal magazine and social network, which likely eclipse the circulation of some national publications and the number of users on certain open social sites. And this makes them an attractive audience to brands, which recognize their [...]
Posted in Brand Management, Local Marketing | Tagged Ad Builder Software, Brand Advocates, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, distributed marketers, Distributed Marketing, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management |
By Jared Shusterman on December 2, 2011
How are franchise marketing strategies playing out this holiday season? Fox Business News recently interviewed Stephen Caldeira, the CEO of the International Franchise Association, on what kinds of deals were being offered for Black Friday. You can click here to watch it. During the interview, he [...]
Posted in Brand Management, Franchise Marketing | Tagged 2011 IFA Marketing, Ad Builder Software, brand compliance, Brand Management System, Channel Marketing, Co-Op Advertising Platform, Co-Op Funds Management, Co-Op Marketing, Corporate Franchise Marketing, decentralized marketing organizations, Distributed Marketing, Facebook for Franchises, Franchise Marketing System, Internation Franchise Association Advertising, Local Marketing Automation, Local Store Marketing, Marketing Asset Management, Marketing Resource Management, Social Media Systems, Twitter Franchises |
