Co-Op Marketing Funds – Why Local Partners Say they Don’t Use Them
Co-op marketing and MDF programs have historically struggled with under-utilization. By some estimates, over 50% of funds available to channel partners go unused. With the economy in its current state, one would think channel partner programs would spike – especially when funding is involved. So how come local channel partners aren’t leaning more on their brand [...]
The Proper Care and Feeding of Your Distributed Marketing Network
Creating a network of responsive distributed marketers that are actively engaged in promoting your brand doesn’t happen overnight, it takes nurturing. Here’s what you need to know to become a ‘master gardener’ to a healthy and thriving local marketing network. Why You Need to Feed Your Network Your distributed marketers may be exceptional at running [...]
Make the Most of Your Marketing Meetings
What’s worse than sitting through a long meeting? A long meeting that doesn’t get anything accomplished. Here at SproutLoud, we recently had a meeting about meetings. Although that may sound a bit redundant, it was incredibly productive – we put in place a few structural rules so our meetings could be more efficient and produce [...]
