Why Distributed Marketing Systems Fail
Distributed Marketing systems, in the broader ecosystem of Marketing Resource Management, isn’t a simple shoe-in to solve for the challenges of decentralized marketing organizations. And perhaps especially due to the relatively young nature of the industry, both the technology, and the partner selected, need to be the proper fit to meet the challenges of such [...]
Distributed Marketing Vs. MRM – What the #$@@ is the Difference?
VentureBeat recently ran into criticism when an outcry of marketing automation companies claimed a blogpost biasedly favored the Marketing Automation Company Marketo. In response, Dylan Tweney, VentureBeat’s Executive Editor, published What the !A#$ is marketing automation? - in response to a clear indication that not enough people knew exactly what Marketing Automation was…..So we’ve taken [...]
Conveying Value to Your Clients
Internet TV website Hulu announced Tuesday that it will begin charging $10 per month for services delivered to mobile devices including cell phones and iPads. It’s hard in an era of virtually free content to remember that many of the companies generating it need a viable, long-term revenue source to continue to do so. The [...]
Plan your Local Marketing Strategy First, Save Time Later
Your channel marketing plan – do you have one? You’ve made the decision to move forward with giving your local sales and distributed marketing channels top-notch marketing support. You are about to embark on creating the best online marketing center there is for your organization for local-level and field marketing support. You’ve thought about your [...]
