Distributed Marketing E-Mail Bliss = ExactTarget & SproutLoud
OK OK….the title of this blog-post may go a little bit overboard, but distributed marketing e-mail is a tough nut to crack…..and we’re excited because we think we’ve cracked it well. Our recent partnership with ExactTarget (announced here) pairs the industry leading distributed marketing platform with the world-class e-mail deliverability and reporting engine of ExactTarget. [...]
The E-Mail Marketing Vendor Landscape
Recently, ExactTarget announced they raised $30 million in new funding bringing the company’s total funding up to $208 million since inception. This comes on the heels of other announcements, such as iContact’s $40 million dollar raise last year. Clearly, the e-mail marketing industry continues to grow. E-Mail marketing companies all differ in their core focus [...]
Making Co-Op Marketing Work Across Distributed Sales Channels
Let’s be honest – how many national and global brands really think their co-op marketing dollars get used appropriately by their channel partners? Very few. That’s even if such programs are getting used at all. It’s amazing how often we talk to companies with distributed sales channels that know their co-op marketing systems and programs [...]
