Spam Free Communications
Spam, the term for using electronic messaging to send bulk unsolicited communications, started life innocently enough as an homage to a Monty Python comedy sketch. It was used in the early stages of the Internet and BBS as an expression for adding a large block of [...]
Universal Rules of Marketing
Marketing recommendations are often prescribed in response to changes in the environment. Certainly economic periods, as well as social and political issues, have significantly influenced recent marketing conditions. While the ability to react to environmental influences is important, this behavior begs the question, “Are there any [...]
Social Media Comes Second – Optimize E-mail First
A recent article in Fast Company has likened e-mail to the “original social media.” The author even went so far as to query: “Ask yourself how many times a day you check your email account. Now compare that to the number of times you check your [...]
Tips to Make Your Direct Mail Relevant
I came across an interesting video from Pitney-Bowes. They make a lot of the equipment mailing companies use to manufacture direct mail – machines for inserting, addressing, collating, etc. I wanted to share this video as it highlights simple rules of thumb that not everyone always [...]
Pay attention to your customers!
Our lead generation programs get a lot of attention from local marketers. While we love how our tools help generate new business, make sure you give our Customer Retention tools even more love. According to several studies, it costs 6-times more to sell to a prospect [...]
How Can Google Goggles Help Small Businesses?
In an effort to continue to bring innovative ideas and concepts to the SproutLoud audience of users, I see some interesting opportunities that lie ahead with the introduction of Google Goggles, the search engine tool based on image recognition search. Google Goggles brings visual search to [...]