Realize the Full Potential of Co-Op
Co-op, stipend, marketing funds, ad dollars – whatever you call it, we all know that a well run co-op program can be a powerful catalyst to help drive sales. All types of sales and marketing campaigns can benefit from the extra attention and dollars a Co-Op fund provides, including: • New Product Launches • Relief [...]
Best Practices for Managing Your Marketing Assets
Does your entire distributed network have the most up to date information on your products and services? Effective use of organizing your digital assets, marketing creative and sales collateral online pays dividends in the long-run. Put Everything in One Place This concept may seem elementary, but too frequently the real world business scenarios have marketing [...]
Integrating CRM and MRM – A 360 Degree View of Your Customer
Everyone can agree that managing customer relationships is important, but how and to what extent should your CRM system interact with your MRM (Marketing Resource Management) system when crafting customer communications? How should you engage your sales network to take advantage of a CRM to send customer or prospect messages? Each type of business relationship [...]
Direct Marketing continues to account for more than 50% of ad budgets
Direct marketing in the US is on track this year to account for 54.3% of all nationwide ad expenditures, up from 52.7% last year, according to a recently released report and forecast from the Direct Marketing Association (DMA). The report predicts that 2009 will mark the fifth year that direct will comprise more than half [...]
