Grandma and Grandpa are on Facebook
In a world where all small businesses are trying to connect with their existing customers and bring in new ones, they have been inundated with various options for advertising. These small businesses are always trying to figure out what works, and what doesn’t work when it comes to spending their advertising budget. SproutLoud’s answer: they [...]
3 Factors That Influence Channel Marketing Results
On a daily basis, we have to prove to our clients that not only are we a great marketing services firm, but we know how to sculpt the marketing behavior of their respective channel members (retailers, franchises, VAR Networks, sales forces, etc.). Stronger Channel Marketing Initiatives –> Stronger Channel Sales –> Better Sell-Through for Upstream [...]
Why Direct Mail Still Commands the Eyeballs of the Consumers
For over 25 years, the USPS has been conducting a study named “The House Hold Diary Study.” Over 5000 homes monitor every aspect of every piece of mail they receive or send for a one week period. http://www.usps.com/householddiary/welcome.htm The study specifically deals with what people actually do and what they intended to do in reaction [...]
Consumer outrage – is a problem we would like to have?
Gap really stuck their foot into something, repeatedly, in less than one week. First they launched a new logo online which incited widespread negative feedback. Then to mitigate the situation they publicly proposed a crowd-sourced alternative, and finally retreated and reverted back to their original logo. All of which officially nominates Gap for the “Most [...]
Technology Always Challenges the Marketing Industry
Ready to have some fun with the new Google Instant? Just type in one letter of the alphabet and see what pops up. Based on where you are geographically, the results may differ. For more information on this time sink, read on: http://bit.ly/googlealphabet. Irrespective of how entertaining this new experiment may be, the results, as [...]
We’re Still Here, Despite What Google (Doesn’t) Think
Our headquarters is located in a nice city called, Sunrise, Florida, a city which Google apparently lost for a while. Here’s a link to the CNN article with the details: http://bit.ly/GoogleLostSunrise We got a kick out of this as our Search Engine Marketing experts had spent an inordinate amount of time trying to register our [...]
Designing Promotions for Your Desired Effect
I recently read an article highlighting problems some companies using Groupon, a group buying site, have been experiencing http://bit.ly/bLrg89 . While the story documents their tribulations very well, what surprises me is that there is no mention of why each of the companies mentioned in the article decided to use a Groupon in the first [...]
Small Businesses Need Local Online Marketing
A new doorstop was delivered to my home last month. It replaced the one I received around the same time last year. Every June, a new phone directory arrives, and I dutifully replace the weathered one stored in the corner used to prop open my front gate with my shiny clean new one. While I [...]
Distributed Marketing Network Challenges – Q&A
Q: We’re launching a new fall line and I want to get my retailers to send out our special offers to their customers. We shipped a bunch of postcards to our retailers last time, but our sales people noticed many went unused or sat in the stores. How can we make sure all of our [...]
The Pros and Cons of Direct Mail vs. E-Mail: and why you must use both.
I have been in the printing industry for more than 25 years. Over the last 10 plus years we have all been hearing unsubstantiated rumors that “print is or will be dead.” When the internet first came on the scene, it was only a matter of time to start seeing and hearing about the validity [...]
